I read a solid post this morning on what young talent demands for their loyalty, at Entrepreneur - I recommend you read it. Of the 6 points the article discusses, and all are important, but... Let's talk about #3.
Location
"With high speed Internet, most tech and creative jobs can be done from anywhere. Consider setting up shop in undervalued and underutilized places, such as Myrtle Beach, S.C., which has existing fiber, an affordable cost of living and new initiatives that are attracting top tech talent and companies. Keep in mind as well that if you are located in highly competitive cities, such as New York, Boston or San Francisco, then your best talent is likely to get recruited by companies with much more capital."
Go ahead, click on the Myrtle Beach, S.C. link now. Makes you want to start searching for jobs or launching a start up there, doesn't it?
The full screen image, SEO, and simple yet charismatic content round out a compelling reason to click or email for more information.
Does your region, city, or company have a hot recruitment campaign?
The majority of economic development marketing websites I have visited (that would be many) are dry, vomit statistics, are visually unstimulating and seem to feature outdated information - they have that government look and feel, nothing hip, cool or attractive about them to millennials (or any generation). Search your area's online presence for economic development or start up + (state, city, region name) and see what returns. Pretty dismal, huh?
To the contrary, many companies have adopted savvy recruitment branding initiatives - with many fine success stories for economic development entities to draw from and practices to emulate. To combine those principles with destination / place branding really adds depth and dimension to economic development marketing strategies.
I want to sit working on that bench in Myrtle Beach... Good job Startup.SC!
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