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	<title>Karla Porter &#187; salary survey</title>
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	<description>Human Capital &#38; New Media</description>
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		<title>The Social Media Compensation Mystery</title>
		<link>http://karlaporter.com/social-media/the-social-media-compensation-mystery</link>
		<comments>http://karlaporter.com/social-media/the-social-media-compensation-mystery#comments</comments>
		<pubDate>Mon, 07 Sep 2009 18:25:39 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[barter for services]]></category>
		<category><![CDATA[compensation]]></category>
		<category><![CDATA[I love a good mystery]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[new media salary]]></category>
		<category><![CDATA[salary survey]]></category>
		<category><![CDATA[she works hard for the money]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=337</guid>
		<description><![CDATA[I'll trade you a puka shell per keyword. How about I thatch your hut for a Facebook Fan Page? I'll wash your clothes every week if you tweet for me. What else can I offer? I don't know what the comp scale for social media jobs is with any reliability. Where are the salary surveys? Welcome to the mystery.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-338" title="question-mark" src="http://karlaporter.com/cms/wp-content/uploads/2009/09/question-mark-150x150.jpg" alt="question-mark" width="150" height="150" />So many of us are one (wo)man machines. We jumped right in the fire doing employer branding, recruiting,  marketing and monitoring reputation ourselves. We spend countless hours (though we should start counting if we want to be able to calculate the ROI) setting up and nurturing accounts across multiple applications. For most of us it’s not our primary job. We have adopted social media as a tool to help us do what we do better.</p>
<p>But what if it is your job? What if you are lucky to land a position like this?</p>
<p><strong><span style="color: #0000ff;">Address:</span></strong><span style="color: #0000ff;"> Encino, CA, 91316<br />
</span><strong><span style="color: #0000ff;">Date Listed: </span></strong><span style="color: #0000ff;">Aug-27–09<br />
</span></p>
<div id="ad-desc"><span id="preview-local-desc"><span style="color: #0000ff;">Need computer literate person who is who is familiar with social networking to create profiles on twitter, facebook, myspace, linkin, squidoo, hi-5, twirl, flickr, propeller, etc (at least 15 profiles).  Must create templates, short bios, add (at least 1000+ friends) per profile. Target towards key words, geographical and age.  This is about a week long assignment (8 hr day or more) and 1–2 hour everyday thereafter for follow up’s.   $9.00 per hour.</span></span></div>
<p>Did you read all those responsibilities and then get wide eyed at the compensation of $9.00 per hour? I did. For it to be done with any semblance of quality how would you get a person to work for that hourly rate that really knows what they are doing to make a worthwhile investment in time, money and resources?</p>
<div>This morning I found the <a title="Social Media Job Posting that started all this" href="http://losangeles.kijiji.com/c-Jobs-Other-Person-to-create-various-social-networking-profiles-W0QQAdIdZ151493946?src=simplyhired" target="_blank">post</a> and threw it up on Twitter. After a few tweets back and forth with Sarah White  she thought it blog worthy over at <a title="How Much is a Social Media Job Worth?" href="http://hrtechnologyblog.com/2009/09/07/how-much-is-a-social-media-job-worth/" target="_blank">HR Technology Blog</a>. It’s a good read to check out. Others questioned the compensation offered too.</div>
<p><a title="Erik Manassy on Twitter" href="http://www.twitter.com/e_man" target="_blank">e_man</a> @karla_porter $9 an hour!  That’s a joke.  It should be a LOT more.  IMO.</p>
<p><a title="Paul Paris on Twitter" href="http://www.twitter.com/Paris22" target="_blank">Paris22</a> @karla_porter @sarahw79 I have aposting for a Social Media Job all commission but will come out to alot more than $9 per hour.</p>
<p>So I started digging…</p>
<p><img class="alignleft size-full wp-image-344" title="Social Media Manager Comp Scale" src="http://karlaporter.com/cms/wp-content/uploads/2009/09/Social-Media-Manager-Comp-Scale.JPG" alt="Social Media Manager Comp Scale" width="366" height="293" /></p>
<p>Broken down to an hourly rate using the standard of 2080 hours per year, at the low end of the range Payscale.com suggests social media management is valued at $17.97 per hour. At the high end $34.43.</p>
<p>Since the field is so new there are no relevant comp studies to back up these numbers.</p>
<p>Yet.</p>
<p>Conduct a simple Google search with terms like  “social media compensation” and you’ll find it’s starting to be discussed. Most of the grass roots content is found, appropriately enough, on blogs.</p>
<p><a title="Social Media Compensation Plan?" href="http://www.socialcrm.net/2009/05/social-media-compensation-plan.html" target="_blank">Social CRM</a> asked the question, “Are you thinking carefully through your “Compensation Plan” in your social media efforts?” in May of this year.  It’s a thought for meditation.  No one answered.</p>
<p>Jim Durbin, aka <a title="Jim Durbin on Twitter" href="http://www.twitter.com/smheadhunter" target="_blank">@smheadhunter</a> with a <a title="Social Media Headhunter Blog" href="http://www.socialmediaheadhunter.com/" target="_blank">blog</a> of the same name <em>and</em> a ning site, <a title="Jobs in Social Media" href="http://www.jobsinsocialmedia.com/" target="_blank">Jobs in Social Media</a> (which I joined to get info for this post), has a lot of information posted about these types of jobs. He even has some listed. But.…. I didn’t find what I was looking for, a conversation on  salaries.</p>
<p>I got all excited for a minute thinking I found the social media compensation gold mine when after 2 cups of coffee and a dish of vegetarian Chana Masala while searching I came across a post at Online Community Report.  They’re doing research on this topic for the 2nd year and  closed the 2009 survey for the <a title="Social Media Compensation Survey" href="http://www.onlinecommunityreport.com/archives/544-Online-Community-Social-Media-Compensation-Survey-2009-Closes-on-828.html" target="_blank">Social Media Compensation Survey Report</a> on August 28th. They partnered with <a title="Online Community Research Network" href="http://www.onlinecommunityresearch.com/" target="_blank">Online Community Research Network</a> for the study. They don’t state when the results will be available. In any event, unless you participate you will be charged for the results. Last year’s price was $295. They do offer a free <a title="2008 Social Media Compensation Report Summary" href="http://www.forumonenetworks.com/content/document/detail/1859/" target="_blank">summary report</a> after a registration.</p>
<p>Key findings from the report:</p>
<ul>
<li>The average annual salary for the 145 people surveyed in the US was $84k</li>
<li>11 people participated from the UK and the average was $67k</li>
<li> 10 people responded from Canada for an average of $64k</li>
</ul>
<p>My eyebrows raised.  I’m not sure how I feel about the survey results. The pool of participants was only 225  and they came up with things like workers over 60 were the highest earners. In social media? <em>Really? </em>IDK, maybe I’m being naive. You might want to take a look to see what you glean from it<em>. </em>Come back to let me know, OK?<em><br />
</em></p>
<p>If you do SEO or SEM there is a survey going on at<a title="Wordstream Survey" href="http://www.wordstream.com/blog/ws/2009/09/01/search-marketing-social-media-survey" target="_blank"> Wordstream</a> Internet Marketing Blog through next week. It’s really a poll, not exactly research by <a title="Equilar" href="http://www.equilar.com" target="_blank">Equilar</a> but I give them credit for trying.</p>
<p>In the end, there is such little data available on new media compensation that you either have to be a great negotiator or accept the job for the glory, because there isn’t much to back up what you feel (and know) you’re worth.</p>
<p>Where are all the Compensation Specialists on Labor Day when you need them?</p>
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