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Posts Tagged ‘marketing’

Using a Personal Profile as a Business Profile – It’s a big no-no OK?

Apr 15, 2012 | 2

Of all of the crucial elements and aspects of social media to take into consideration regarding best practices for successful networking and marketing, using a personal profile as a business is the one that makes me fall to my knees and gasp for air - every time I see it.

Fruit Flavored Sugar

Jun 22, 2011 |  

You would think Julia Child resurrected the way the media is going on these past few days about using artificial fruit flavored beverage powder to make the world's newest culinary creation, "Deep Fried Kool-Aid". Chicken Charlie figured out a new delivery for a product that's been around since 1927 and teaches us a very important lesson...

Marketing & Employee Engagement Joined at the Hip

May 25, 2010 | 1

How can I convince all the companies in the world about the importance of treating employees as customers? You can help by being an advocate for social justice in the workplace. Not talking about rights for any particular under-served demographic here - just plain old treat your employees, current and future, like customers. Yeah...

THE Conference to Attend in 2010

Mar 17, 2010 |  

A team of us have been hard at work planning THE Conference, an event with professional development for everyone. This should be especially attractive to HR peeps who are feeling the pressure to get some exposure to other business disciplines. The best part? Anyone can afford it. The second best part? It ends with a networking mixer...

How to Turn Me On Not Off

Feb 28, 2010 | 7

I remain amazed and awed at the quickly growing arsenal of digital tools and applications at our fingertips all for the cost of a machine and knowledge of a Wi-Fi zone. The day has past when marketing and advertising necessarily meant influencing consumers through professionally crafted campaigns and media buys, in addition to word of mouth. Today you have all the tools you need to DIY and social media IS the new word of mouth. Unfortunately, just being somewhat computer savvy doesn't mean you know what you're doing or that you will turn me on...