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	<title>Karla Porter &#187; linkedin</title>
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	<link>http://karlaporter.com</link>
	<description>Human Capital &#38; New Media</description>
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		<title>Do you know who is in your LinkedIn Group?</title>
		<link>http://karlaporter.com/social-media/do-you-know-who-is-in-your-linkedin-group</link>
		<comments>http://karlaporter.com/social-media/do-you-know-who-is-in-your-linkedin-group#comments</comments>
		<pubDate>Fri, 27 Jan 2012 21:15:19 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[groups]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[members]]></category>
		<category><![CDATA[nepa networkers]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=2495</guid>
		<description><![CDATA[When a LinkedIn group starts to grow it's easy to lose track of who the members are - even if you are the group manager. Maybe you are looking for group members who speak Spanish or went to the same university or who enjoy volunteering. Read on for an easy three-step solution...]]></description>
			<content:encoded><![CDATA[<p>I belong to a geographic networking group on LinkedIn. Over the past couple of years the group has grown to just under 1,900 members. Many of us know one another off line as well as on because we live at the foothills of the Pocono mountains in a valley like Noah’s ark, split down the middle like a watermelon by the mighty Susquehanna. The group takes it off line each quarter for a real live networking function and last night’s meet-up brought 103 NEPA Networkers out into the rain and Interstate construction for bruschetta, open bar and conversation.</p>
<p>One of the recurrent conversations that perked my ears was that even though the group is still relatively small, it is the largest in northeastern PA, and with such growth it isn’t as easy to know who’s a member anymore. As with every group, there are a handful of members who are very active, more who are occasional contributors, and a whole lot who are followers, lurkers — whatever you want to call them.</p>
<p>I offered to write some instructional posts to help people understand how to get the most out of the group experience. Today’s post is a shorty (happy Friday!!) explained almost entirely by a pictographic.</p>
<p>1) Click on the members tab</p>
<p>2) Search whatever type of individual you are looking for by keyword. Some ideas are searching by profession, city, company, skill or competency, alma mater, foreign or computer programming language, etc. Or, maybe you want to know how many members are named Bob. Whatever the case may be, the results are sure to be interesting.</p>
<p>3) Voilá — Sit back and scroll through the results!</p>
<p><a href="http://karlaporter.com/cms/wp-content/uploads/Northeast-PA-Networkers-LinkedIn.jpg"><img class="alignleft  wp-image-2496" title="Northeast PA Networkers   LinkedIn" src="http://karlaporter.com/cms/wp-content/uploads/Northeast-PA-Networkers-LinkedIn.jpg" alt="" width="790" height="462" /></a></p>
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		<title>The 10 Step Strategic Job Search Plan</title>
		<link>http://karlaporter.com/job-seeker/the-10-step-strategic-job-search-plan</link>
		<comments>http://karlaporter.com/job-seeker/the-10-step-strategic-job-search-plan#comments</comments>
		<pubDate>Tue, 06 Dec 2011 19:44:35 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Job Seeker]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[one stop shop]]></category>
		<category><![CDATA[personal advisory board]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=2343</guid>
		<description><![CDATA[You've heard it before, repeated actions garner repeated results. It's true grasshopper, especially in your job search. Here's your chance to break the cycle...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://karlaporter.com/cms/wp-content/uploads/2011/12/steps.jpg"><img class="alignleft size-medium wp-image-2344" title="steps" src="http://karlaporter.com/cms/wp-content/uploads/2011/12/steps-291x300.jpg" alt="" width="291" height="300" /></a>Everyone has their own unique style, it’s what makes the world go round. But when it comes to certain things, aka job search, it’s good to consider a strategic approach you can pepper with your individuality.</p>
<p style="text-align: justify;">After all, sometimes we all need help getting out of our rut. Know that if the current way you are searching for a job isn’t yielding the results you expect, it’s time to change your strategy. If your job search consists mainly of scouring the big job boards and registering on your state’s one-stop-shop website, know that there is so much more you can do to improve the odds of getting off unemployment or into your first professional gig post graduation.</p>
<p>Insanity: doing the same thing over and over again and expecting different results. - Albert Einstein</p>
<p style="text-align: justify;">Here is the 10 step strategic job search plan I discuss when I go out to talk to college students, job clubs and with individuals I coach on their job search.<strong></strong></p>
<ol>
<li style="text-align: justify;">Identify the position you seek (be realistic or this will just be a futile exercise in fantasy and frustration). You may be open to or skilled in multiple jobs but pick the one you are most qualified for and most would like to be employed in.</li>
<li style="text-align: justify;">Pull up your resumé on the screen and tailor it to this position. Mentally assume the position you have selected and review your resume to see that the professional you are in that role is talking. It must look, smell and feel like it’s you, the Forensic Accountant, Account Executive, HR Coordinator etc.<em> in charge and talking</em>. Note that most people simply do not do justice to their own resumé. If you cannot hire a professional resumé writer then at least go to book store to the business books section and find something like <em>Resume Magic: Trade Secrets of a Professional Resume Writer</em> by <a href="https://twitter.com/SusanWhitcomb" target="_blank">Susan Whitcomb</a>. And don’t stop there… by all means have a couple of friends who who are managers and hire people (doesn’t have to be in your field) review, proof read and critique it for you. Remember, opinions are like #$$&amp;()^!@ - literally everyone has one — just make an informed decision based on the critiquing and edit accordingly. <em>The last two letters in resumé are ME so don’t be a template be you.</em></li>
<li style="text-align: justify;">Think about 10 companies you would really like to work for — not 10 companies you ‘would’ work for if a carrot were dangled in front of your face. If you don’t know 10 companies that hire people to do what you do then you have a huge area of opportunity for research, and you will have increased your competitive  industry knowledge significantly — only to your benefit. Search on Google, LinkedIn, Hoovers if you have a subscription, etc. Check out this short instructional video for tips on <a href="http://www.youtube.com/watch?v=ak8dFjZTEYI" target="_blank">How to Research Companies Online– Power Prospecting with Google Search</a>. Yes, it is geared toward client prospecting for sales… I’m certain you can figure out how to adjust to your needs as a job seeker. You’re prospecting too!</li>
<li style="text-align: justify;">Start a shareable spreadsheet (I love Google docs). The first tab is the summary sheet with the 10 companies on it. Then create a tab for each company. On each company sheet plot the following across the header row fields: company, contact 1, contact 2, contact 3, date resume sent, date response received, date of interview, next step, notes. Customize as you see fit but the idea is to chart a process and be deliberate not <a href="http://www.urbandictionary.com/define.php?term=hari-kari" target="_blank">hari-kari</a>, shot in the dark or random hit and miss.</li>
<li style="text-align: justify;">Contact a few people you admire professionally and who are good networkers you think could help you with intelligence on or connections into these companies. Share the spreadsheet with them and give them access to edit it. In the email to send them the link, attach your resumé, let them know how much you admire their careers and value their expertise and assistance and you are asking that they be part of your personal advisory board during your job search. Ask that they help you fill out the contact information in the spreadsheet and make introductions for you via LinkedIn, email, phone, coffee, however they can. Ask them for their ideas on how you can network into these companies. Ask if they know of other companies who could use your talent. Research their suggestions and if you like them, add them to your spreadsheet.</li>
<li style="text-align: justify;">Spend 2 hours Monday — Friday (except holidays) researching, networking, connecting, and charting your progress daily on the spreadsheet until you A) Get a job or B) Exhaust all options with your advisory board and the companies. That means until you receive a rejection from each company and rule it out. Don’t delete the row, highlight it in red and sort the row to the bottom of the list. Spend the rest of the day volunteering and taking care of and being good to yourself/family.</li>
<li style="text-align: justify;">Keep 10 companies on the list at all times. When one is ruled out research others to replace it. This way, you’ll never run out of options until you get a job but never have more on the list than you can focus on. It’s strategic, it’s a plan. It’s doable.</li>
<li style="text-align: justify;">Send a weekly progress summary in an email to your personal advisory board with the link to the spreadsheet and ask them to review your work and make suggestions. Doing this each week without fail (except if you are in a coma) keeps you and your advisory board committed. If your advisory board members all know one another then send a group email and revel in the groupthink that begins to take place. If not, ask for permission to make the introductions to one another. The advisory board members can get a lot out of this too!</li>
<li style="text-align: justify;">Be gracious to your advisory board members, thanking them profusely for their time and energy and be patient and kind to yourself as your network grows and you begin to get more interviews and chart progress in your job search. No more blindly surfing job boards, just calculated actionable and measurable steps to success…</li>
<li style="text-align: justify;"> Get your job and then spend time teaching this method to others. Forward this post to other job seekers, get your personal advisory board to do a panel presentation with you at a job fair or job club, blog about your own job search and what worked and what didn’t — to help others. Be a personal advisory board member for someone else, the way others did for you.</li>
</ol>
<p>P.S. I didn’t post about HOW you should network –you have to do what works for you. I suggest a combination of in-person and on-line networking — neither exclusive of the other. That means LinkedIn, Facebook, Twitter, online communities, professional mixers, job clubs, association meetings, professional community events where you live. You know, <em>stuff like that</em>.</p>
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		<slash:comments>8</slash:comments>
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		<title>The Drop Down Technique for LinkedIn</title>
		<link>http://karlaporter.com/social-media/the-drop-down-technique-for-linkedin</link>
		<comments>http://karlaporter.com/social-media/the-drop-down-technique-for-linkedin#comments</comments>
		<pubDate>Thu, 24 Nov 2011 19:10:47 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[professional online networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=2304</guid>
		<description><![CDATA[New and not so new LinkedIn account holders sometimes have difficulty 'getting it' so here is a fail proof drop down technique to help optimize the experience.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://karlaporter.com/cms/wp-content/uploads/2011/11/LI.jpg"><img class="alignleft size-full wp-image-2307" title="LI" src="http://karlaporter.com/cms/wp-content/uploads/2011/11/LI.jpg" alt="" width="433" height="304" /></a>Many people create a LinkedIn profile as a virtual  business card, never look back and never reap its true networking rewards.</p>
<p style="text-align: justify;">In the upper right hand corner of every page on LinkedIn is a site search with ‘people’ as the default. The common use of the search field is to look for people you know or would like to connect with. Many people don’t realize the box drops down to 7 fabulous search features, each with their unique benefits.</p>
<p style="text-align: justify;">Even the busiest, most time constrained person can upgrade their online networking activity by spending even 15 minutes a week with my <em>drop down technique</em> on LinkedIn.</p>
<p style="text-align: justify;">It’s great for people who need a little guidance and structure to their online networking to optimize their LinkedIn experience. I hope you’ll like it and find yourself with a new coffee ritual in the morning.</p>
<ol style="text-align: justify;">
<li><strong>People</strong> — Take the business cards you collected during the week and check your calendar for the upcoming week’s meetings and connect. Personalize the invitations by letting your new contacts know you would like to stay updated on their activity via LinkedIn. Your network and access to the network of your new contacts will grow quickly.</li>
<li><strong>Updates</strong> — When you search updates you are searching the global LinkedIn network. Use keywords for your industry, professional interests, someone in the news, technology — anything you would like to see the network perspective on. Click on profiles of people you would like to know more about and if you’re interested — connect.</li>
<li><strong>Jobs</strong> — Search jobs even if you love yours. Stay abreast of positions at the competition, learn who could use your services as a consultant during a gap, see where the turnover is — in short, job posts reveal a lot of information even for non job seekers. If you are looking for a new opportunity you’ll see who you’re connected to that could give you insider info and walk your resume to the hiring manager or HR.</li>
<li><strong>Companies</strong> — The company profile is the perfect place to find consolidated information on news, recent company and employee activity, demographics, who you are connected to there, job openings and stock info if applicable. It’s a great way to help prepare for an interview or upcoming meeting.</li>
<li><strong>Answers</strong> — Search keywords to find conversations you can participate in with the global LinkedIn network. Crowdsource information and opinions, help build your reputation as a subject matter expert, find experts and — connect.</li>
<li><strong>Inbox</strong> — You might notice from the screenshot in this post that I have a lot in my LinkedIn inbox. I don’t delete everything. The inbox is searchable by name and keyword so for example, if I search ‘human resources’ anyone who has that in their profile or a message they sent me will return in the results. Keep your conversations unless they are junk, one day you’ll be glad you did.</li>
<li><strong>Groups</strong> — LinkedIn allows everyone to belong to 50 groups. This is a huge benefit because when you belong to a group you are indirectly connected to all its members and have access to them without having to connect directly. Groups can be searched by industry, occupation, university, geography, company/organization, natural resource, etc. You can join and leave groups, and not so long ago group owners were given the option of opening to the public. That means the content of groups that are open can be viewed and commented on by non group members. To start a discussion you’ll have to become a member of the group however. Groups also have free job boards and many recruiters post there versus paying for posts on LinkedIn jobs.</li>
</ol>
<div style="text-align: justify;">
<p>Just drop down the search box and go through the options on a routine basis. Though it’s definitely user friendly, LinkedIn is very feature rich and that can be intimidating for seasoned professionals just starting to explore online networking, college students and that C-level person who is working to overcome fear of the unknown. This is a great way to take the guess work out of the equation and form good LinkedIn habits.</p>
<p>What tips do you have to help build good LinkedIn networking habits?</p>
<p><em>P.S. <a href="http://www.linkedin.com/in/karlaporter" target="_blank">Connect with me</a> for LinkedIn in the mornings over coffee!</em></p>
<p><em>P.S.S. Check out the screenshot for real live proof of why you should not connect your Twitter account to LinkedIn unless the only tweets you make are 100% professional. LinkedIn is not the correct forum for entertainment gossip Sharelle.</em></p>
</div>
]]></content:encoded>
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		<title>Hands on NEPA workshops on building and leveraging social networks</title>
		<link>http://karlaporter.com/social-media/hands-on-nepa-workshops-on-building-and-leveraging-social-networks</link>
		<comments>http://karlaporter.com/social-media/hands-on-nepa-workshops-on-building-and-leveraging-social-networks#comments</comments>
		<pubDate>Thu, 17 Nov 2011 17:30:30 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[LCCC]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[luzerne county community college]]></category>
		<category><![CDATA[nepa]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[social media workshop]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=2292</guid>
		<description><![CDATA[The power of social media is in building relationships enabled by the vehicle. It takes some learning and finesse to understand how to be truly effective - or, you can slog through it by trial and error, key and click and hope you land on your feet.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://karlaporter.com/cms/wp-content/uploads/2011/11/karlaPOWER.jpg"><img class="alignleft size-medium wp-image-2293" title="karlaPOWER" src="http://karlaporter.com/cms/wp-content/uploads/2011/11/karlaPOWER-300x218.jpg" alt="" width="300" height="218" /></a>Check out this <a href="http://talentmgt.com/articles/view/social-networking-now-integral-to-job-search/1" target="_blank">article</a> by Talent Management Magazine pointing to a nationwide survey of 1,200 workers where one in six workers reported an online social network led them directly to a job. That’s a total of 22 million workers. That’s reach! But, building and managing your reputation online means much more than having a profile and perusing.</p>
<p style="text-align: justify;">Are you one of the one in six? If not, you have an area of opportunity to work on. Although you’ll find jobs posted on LinkedIn, Twitter and Facebook, job posts are not the <em>power</em> of social networking.  The power is in building relationships enabled by these vehicles. It takes some learning and finesse to understand how to be truly effective — or, you can slog through it by trial and error, key and click and hope you land on your feet at an interview.</p>
<p style="text-align: justify;">Before you can be effective in a web 2.0 social job search it’s crucial to have a working foundational understanding of social media, reputation management, etiquette, and a strategy.</p>
<p style="text-align: justify;">If you live in northeast PA and want to increase your level of digital literacy, build your 2.0 social skills to help with your job search, help market your business, recruit employees, promote jobs opportunities or your nonprofit, meet others with similar interests, manage an online community, or just demystify the web of tools available today to enhance communication and quality of life, I have news to share:</p>
<p style="text-align: justify;">Luzerne County Community College has invited me to conduct a  series of 4 workshops on Tuesday evenings in March, <a href="https://www.luzerne.edu/classes/coursedetails.jsp?dept=coned&amp;cat=Personal+Enrichment&amp;sub=none&amp;cid=10329" target="_blank">Facebook and Beyond with Karla Porter</a>. It’s a hands on workshop in a computer lab that will be held from 6-9pm at the Corporate Learning Center on Public Square in Wilkes-Barre, PA.</p>
<p style="text-align: justify;">From the course guide:</p>
<p style="text-align: justify;">This hands-on novice series of four workshops is designed to build a foundation for using the social webs most popular applications like Facebook, Twitter and LinkedIn, for the purpose of creating conversations, building relationships and reputation management. The workshops will provide hands on experience with account management, basic and advanced features, third party applications and the creation of a ‘social media strategy’ to help you effectively engage in virtual communities, target interests, promote ideals and events and manage your online personality. You will experience a variety of tools that allow you to participate in the key activities of social media: listening, connecting, contributing, communicating, community, and measuring. The workshops will take place in a computer lab for hands-on exploring the social web, learning and application of the tools. You will leave the workshop with a solid basic understanding of social media / Web 2.0 concepts, key skills for implementing social web initiatives and knowledge of how to build an effective presence and strategy. Target Audience: Students with keyboarding skills that are comfortable using a PC and the Internet that are interested in using social media tools for listening, connecting, contributing, communicating, building community, and measuring.</p>
<p style="text-align: justify;"> This is a hot opportunity to tap 12 hours of my time and expertise for $109.  - <strong><em>a crazy unheard of deal at $9.08 per hour of instruction</em>.</strong></p>
<p style="text-align: justify;">Go ahead, search social media seminars and courses and see if you come up with something comparable. I’m partnering with the college to do it because I’m committed to increasing the use of this type of technology in the region to help bring the community up to par in its use with other metro areas across the country, increase our market competitiveness and suck us into the age of modernity.</p>
<p style="text-align: justify;">If you’re an executive who blocks social media in your company because it’s ‘scary’ I hope to see you there, <em>and bring your <a href="http://whatis.techtarget.com/definition/0,,sid9_gci213693,00.html" target="_blank">marcom</a> peeps too.</em></p>
<p style="text-align: justify;"><em>P.S. This is a community service not my consulting fee — so catch it while you can!</em></p>
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		<title>Tools for Veterans Transitioning from M2C</title>
		<link>http://karlaporter.com/workforce/tools-for-veterans-career-transition-from-m2c</link>
		<comments>http://karlaporter.com/workforce/tools-for-veterans-career-transition-from-m2c#comments</comments>
		<pubDate>Mon, 14 Nov 2011 04:12:13 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Workforce]]></category>
		<category><![CDATA[department of labor]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[military veterans]]></category>
		<category><![CDATA[my next move for veterans]]></category>
		<category><![CDATA[o*net]]></category>
		<category><![CDATA[transition to civilian life]]></category>
		<category><![CDATA[veterans job bank]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=2260</guid>
		<description><![CDATA[Veterans Day 2011 spurred not only the Federal Government to roll out employment initiatives for men and women in uniform, but three leaders in the the way we communicate and access information today, Google, Facebook and LinkedIn.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://karlaporter.com/cms/wp-content/uploads/2011/11/rubber-bands.jpg"><img class="alignleft size-medium wp-image-2265" title="BU001683" src="http://karlaporter.com/cms/wp-content/uploads/2011/11/rubber-bands-300x198.jpg" alt="" width="300" height="198" /></a>I can’t recall a lick of information about getting a civilian job when I was outprocessed at McGuire Air Force Base in New Jersey, except <em>‘go to the unemployment office and sign up’</em>. I went the day after arriving home and the Vet Rep told me to go to the Eberhard Faber factory and give the slip of paper he wrote a note on to a certain Mr. Someone and he would give me a job.</p>
<p style="text-align: justify;">I went and did as I was told and true to his word, amazingly that’s how it happened. I filled out what amounted to be a formality of an application, Mr. Someone shook my hand and bestowed upon me the title of Rubber Band Packaging Machine Operator. I went to work the the following morning.</p>
<p style="text-align: justify;">There were good things and areas of opportunity about that day. The company had a commitment to hire veterans and would ‘find’ a job for them. The process at the unemployment office was well-meaning but as I look back knowing what I know now, it was fraught with failure.</p>
<p style="text-align: justify;">Day one was interesting, I job shadowed and was marveled by the machinery, how the boxes were automatically folded, the timing of the assembly line and how whistles ran the place. Day two I mastered my job by lunchtime and in the cafeteria looked at faces more than twice my age who had never had another job, doing the same thing day in and day out forever. Day three I went in halfheartedly and resigned at the end of my shift. I’m as much a fit for a rubber band packaging machine as I am for ragweed farming — <em>not</em>. I’ll bet I was a grand disappointment. I may have even appeared to be ungrateful, though I wasn’t.</p>
<p style="text-align: justify;">There have been milestone improvements in what was once called the unemployment office, renamed by the US Department of Labor as one-stop shops, with a different moniker in each state.  The unemployment claims process was separated out and relegated to call centers and the Internet, leaving state employed career specialists the opportunity to source jobs, prepare candidates and make the match. It’s still not swanky, clearly not cutting edge and still very blue collar oriented — but it has improved greatly. I’m sure there are centers of excellence — depending on the leadership and <em>I know</em> there are centers that still operate as if we were in the 80’s. I won’t give addresses.</p>
<p style="text-align: justify;">One of the best advents to come out of the Department of Labor is O*NET, the nation’s primary source of occupational information. Central to the project is the O*NET database which provides the basis for Career Exploration Tools, a set of assessment instruments. It has been recently retooled for veterans as <a href="http://www.mynextmove.org/vets/" target="_blank">My Next Move for Veterans</a>. It’s useful to military personnel and new veterans researching civilian careers. You can browse careers by industry or keyword and something new and super helpful is the ability to enter the name or code of your military classification for translation to civilian careers with similar work. You can learn more about DOL employment initiatives and opportunities for veterans <a href="http://www.dol.gov/dol/jobs/veterans.htm" target="_blank">here</a>.</p>
<p style="text-align: justify;">Three major forces of the Internet, Google, Facebook and LinkedIn have all stepped up in 2011 with products for transition to civilian life and career.</p>
<p style="text-align: justify;">Recently, Google donated 600 Chromebooks to Walter Reed  Hospital that can be checked out from the Red Cross so wounded members of the military can communicate, research and help plan their future. This past week they helped launch the <a href="https://www.nationalresourcedirectory.gov/home/veterans_job_bank" target="_blank">Veterans Job Bank</a> in collaboration with the National Resource Directory. And then they did something else equally as awesome and beautiful. They created <a href="  http://www.googleforveterans.com/" target="_blank">Google for Veterans</a>.</p>
<blockquote><p>The Google Veterans Network is our employee volunteer community that strives to make Google a great place to work for those who have served, their families and their friends. We also aim to be a positive contributor to the veteran community at large. Google products and services have made our lives a little easier — whether we are still in the service, transitioning out, or on a new path in our civilian lives. We wanted to give back to the community and help other veterans and their families discover how useful these tools can be. So we created Google for Veterans and Families — a collection of free and useful tools from our veterans’ community to yours.</p></blockquote>
<p style="text-align: justify;">The description is humble to say the least. They have assembled a very powerful suite of tools — some you are already familiar with and others that are new, based on Google technology. The site is made up of four main tools.  <a href="http://vetconnect.googleforveterans.com/">VetConnect</a> allows vets to find other vets with similar experiences. <a href="http://www.youtube.com/veterans">Google Veterans Channel</a> is a YouTube channel for videos and discussions related to military service. <a href="http://vetsresumebuilder.appspot.com/">Resume Builder powered by Google Docs</a> provides auto-formatted resumes, and <a href="http://tourbuilder.googleforveterans.com/">Tour Builder powered by Google Earth</a> (coming soon) will display “3D maps of veterans’ service histories, complete with photos and videos”. Visit, you won’t be disappointed.</p>
<p style="text-align: justify;">Facebook recently rolled out <a href="https://www.facebook.com/USMilitary" target="_blank">U.S. Military on facebook</a>. There are many, many pages on Facebook that are military related but until the launch of this page there has been no consolidated effort.</p>
<blockquote><p>Our goal is to bring together resources and information to help the millions of military personnel, veterans, and families stay connected and informed.</p></blockquote>
<p style="text-align: justify;">The page’s <a href="https://www.facebook.com/USMilitary?sk=app_101144200001274" target="_blank">Career Resources</a> are still slim in variety but I expect — hope — they will grow. Right now they rely on BranchOut and Military.com, a Monster Company and the largest military and veteran membership organization — 10 million members-strong. Facebook is of course the great friend finder, it’s where I found my Air Force buddy Debbie after a 28 year loss of contact. Search the word military on Facebook and you’ll find enough affinity groups and pages to keep you busy for a long time.</p>
<p style="text-align: justify;">Not to be outdone, <a href="http://blog.linkedin.com/2011/11/07/veterans/">LinkedIn and the White House</a> have joined forces to kick off the first ever <a href="http://veterans2011.linkedin.com/" target="_blank">Veterans Hackday</a>. They invited hackers to put together projects that can improve any aspect of a veteran’s life. For encouragement, they assembled a phenomenal lineup of judges; Sumit Agarwal, Former Deputy Assistant Secretary of Defense, Tim O’Reilly, Founder and CEO, O’Reilly Media, and Jeff Weiner, CEO LinkedIn. Wow.… I am following the action at <a href="http://twitter.com/linkedineng" target="_blank">@LinkedInEng</a> and simply cannot wait to see what they come up with!</p>
<p style="text-align: justify;">In the meantime, visit LinkedIn’s <a href="http://www.linkedin.com/veterans" target="_blank">new microsite for Veterans </a> tailored with tips, tools and information to help veterans find new opportunities across LinkedIn, <em>including a free one-year Job Seeker subscription for all US veterans and current service men and women. </em>Be sure to knock out a a great profile and join groups like  <a href="http://www.linkedin.com/groups/US-Veteran-87020">U.S. Veteran</a> and <a href="http://www.linkedin.com/groups?home=&amp;gid=50953">U.S. Military Veterans Network</a>, to find profiles of veterans who have made the transition to civilian careers.</p>
<p style="text-align: justify;">I’m filled with joy that now, more than ever before, military personnel can start exploring and preparing for their M2C career transition from wherever they have an Internet connection.</p>
<p style="text-align: justify;">P.S. <em>I read a ton of Veterans Day posts but <a href="http://nowurthinking.com/100-ways-to-honor-a-veteran/" target="_blank">100 Ways to Honor a Veteran</a> by <a href="https://twitter.com/#!/breanneph" target="_blank">Breanne Harris </a> won my heart. It’s timeless and full of splendid ideas big and small for honoring veterans every day of the year. You should read it.</em></p>
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		<title>Would you be happy with 10 candidates? The LinkedIn Guarantee</title>
		<link>http://karlaporter.com/recruiting/would-you-be-happy-with-10-candidates-the-linkedin-guarantee</link>
		<comments>http://karlaporter.com/recruiting/would-you-be-happy-with-10-candidates-the-linkedin-guarantee#comments</comments>
		<pubDate>Wed, 27 Jul 2011 18:47:13 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Recruiting]]></category>
		<category><![CDATA[applicants]]></category>
		<category><![CDATA[candidates]]></category>
		<category><![CDATA[job post]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=1849</guid>
		<description><![CDATA[Professional social networking giant LinkedIn emailed me a guarantee today - they said if I post a job opening, follow their rules and don't get at least 10 applicants they'll refund my money. I think that's a wimpy offer...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">It costs a mere $95 to post a single job on LinkedIn. Considering LinkedIn’s population of 100m+ that has to be one of the best values I know of. Especially if you are on a national or global hunt for your mark.</p>
<p style="text-align: justify;">It seems to me the odds of posting a job on LinkedIn resulting in just a handful of candidates are near nill — assuming of course it is a real job that pays real money and not a get rich quick scheme. I would bet a wad of money on that and I don’t generally bet my green. In fact, in 2011 — when the US average number of resumes received per opening is 200 , I’m trying to figure out what would prompt LinkedIn to ‘guarantee’ only <strong>10 applicants</strong>?</p>
<p style="text-align: justify;">I don’t expect LinkedIn will have a queue of refund requests, considering its wimpy and almost comical wager.  I do think they made a brand management error in not showing some confidence in their services and should have upped the ante to be at the very least closer to the national average.</p>
<p style="text-align: justify;">What guarantee do you think LinkedIn should have made?</p>
<p><a href="http://partner.linkedin.com/2011/07/linkedin-jobs-3-step-guarantee-2/?n=4b61726c6120506f72746572"><img class="alignleft size-full wp-image-1851" title="LinkedIn  » LinkedIn Jobs 3 Step Guarantee" src="http://karlaporter.com/cms/wp-content/uploads/2011/07/LinkedIn-»-LinkedIn-Jobs-3-Step-Guarantee1.png" alt="" width="809" height="495" /></a></p>
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		<title>X = green has different answers</title>
		<link>http://karlaporter.com/just-me/x-green-has-different-answers</link>
		<comments>http://karlaporter.com/just-me/x-green-has-different-answers#comments</comments>
		<pubDate>Sun, 26 Jun 2011 01:15:51 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Just Me]]></category>
		<category><![CDATA[autism]]></category>
		<category><![CDATA[Balckberry]]></category>
		<category><![CDATA[Daniel Tammet]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[savant]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[tolerence]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=1805</guid>
		<description><![CDATA[Who doesn't love a good TED talk to go with a languid Saturday spent in bed with a laptop, coffee flavored with Almond Joy creamer, cats and dogs? This one continues to have me riveted hours after viewing it because it struck a sky blue chord on the topic of how we perceive others based on the way they process their own perceptions. We are all very fragile indeed...]]></description>
			<content:encoded><![CDATA[<p><a href="http://karlaporter.com/cms/wp-content/uploads/2011/06/tree.jpg"><img class="alignleft size-medium wp-image-1811" title="tree" src="http://karlaporter.com/cms/wp-content/uploads/2011/06/tree-300x229.jpg" alt="" width="300" height="229" /></a>I had the kind of erratic night that has become my norm, sleeping in spurts interrupted by a sin fín variety of internal and external rotating distractions. I went back to sleep at 7:30am and gave in to Nena’s whiskers tickling my ear three and a half hours later.</p>
<p>I don’t know what made me go to TED when I woke up. I clicked on science and then around the visual map of talks. <a href="http://www.ted.com/talks/daniel_tammet_different_ways_of_knowing.html" target="_blank">Daniel Tammet: Different ways of knowing</a> tugged strongly at the cursor. I had a side conversation with myself as I got up to let Nena out, give her and the cats breakfast and make coffee.</p>
<p style="text-align: justify;"><em>“I’ve had the LinkedIn app installed on my Blackberry forever and never received a notification of an update.. They would let me know right? Let me check while the <a href="http://en.wikipedia.org/wiki/Lungo" target="_blank">café lungo</a> brews. I need to chart the fifty-eight facets of self. They’re screw ups, I knew it.. can’t believe they didn’t let me know. I think it’s horrible that people push cake into your face on your birthday or wedding, wonder how that tradition started, I’ll have to look it up. I need to review the employer documents for the internship program. Whose right, Zuckerberg or the </em>Winklevoss twins? <em>Wonder if it’s really true that we’re done evolving because we’re too numerous and spread out? It’s a shame I won’t be here to find out. When are we going to have a presidential candidate who is a rational and doesn’t buy into fantasy? 11 (plastic forks), 3 (cinnamon rolls), 2 (bags of cat food), 12 (pleats in the curtain).  It won’t happen, they’ll all pander to the superstitious belief of the masses and drop hints of supposed spiritual guidance like a secret handshake or outright claim to have a bat phone connection to a god who requires adoration in this life for a magical eternal life after death and promise to help us all by invoking divine intervention. Maybe I won’t be able to vote this time. Fourth of July in Boston. Great, now I have this to think about  for a year and a half. Wonder if I would do as well in public as the man with the severe face trauma in Target the other night, I really admire him. This house should have a build in Roomba. I need to move ideas out of my head and into implementation faster. ‘My baby takes the morning train, he works from 9 to 5 and then…‘Why is Sheena Easton in my head?”</em></p>
<p>Coffee done, dog back in the house. TED talk on…</p>
<p>I watched Daniel Tammet speak and at the same time, and surprisingly for the first time, thought deeply and purposefully about how my senses process stimuli, how I interpret the results, what I do with the data and about how I express the impact of the results externally.</p>
<p>I’m fine with the multiple rapid fire conversations that merrily go on in my head concurrently, but sometimes when I speak I’m conscientious of the staccato sounds coming out of my mouth as my brain works furiously to painfully funnel only one of them to my tongue. Sometimes I’m good, sometimes I say the wrong word. Sometimes it’s in the wrong language. Sometimes I can’t decide between several so I move one to another thought.  I can see how much effort it takes sometimes by the screwy faces I make when I watch myself on camera or in the mirror. If I’m very busy in my head it doesn’t come out right at all so I just don’t talk. I don’t like talking with a lot of people at the same time, only one or two.</p>
<p>We size up and judge most every aspect of an individual in a matter of seconds from physical characteristics to attitude. Human nature is to judge and we clearly all have preferences shaped by our own will, by our environment and formation by others. Yet, how we are wired is not up for judgement. In some things, <em>we just are</em>. Daniel’s talk on perception is exemplary not because he is autistic or a savant, but because he demonstrates that our perceptions often do not adhere to any type of standard but our own.</p>
<p>In the office, at the gym or on the street, next time you are tempted to judge someone’s expression of thought or actions remember that your perceptions of them are based on how you are wired, not they. When it comes to humans, X = green is not algebraic. It has different answers.</p>
<p><!--copy and paste--><object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2011/Blank/DanielTammet_2011-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DanielTammet-2011.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=1175&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=daniel_tammet_different_ways_of_knowing;year=2011;theme=words_about_words;theme=a_taste_of_ted2011;theme=art_unusual;theme=numbers_at_play;theme=new_on_ted_com;theme=how_the_mind_works;event=TED2011;tag=Arts;tag=Culture;tag=brain;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" wmode="transparent" bgcolor="#ffffff" allowfullscreen="true" allowscriptaccess="always" flashvars="vu=http://video.ted.com/talk/stream/2011/Blank/DanielTammet_2011-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DanielTammet-2011.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=1175&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=daniel_tammet_different_ways_of_knowing;year=2011;theme=words_about_words;theme=a_taste_of_ted2011;theme=art_unusual;theme=numbers_at_play;theme=new_on_ted_com;theme=how_the_mind_works;event=TED2011;tag=Arts;tag=Culture;tag=brain;"></embed></object></p>
<p>p.s. Do you have one minute conversations with yourself like mine? I want to know.</p>
<p>p.s.s If you click on this particular talk on the TED site, you’ll see the comments are as interesting if not more so than Tammet’s talk. Be careful how you judge.</p>
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		<title>Recruiters Will Love Honestly.com SocialLink</title>
		<link>http://karlaporter.com/product-app-reviews/recruiters-will-love-honestly-com-sociallink</link>
		<comments>http://karlaporter.com/product-app-reviews/recruiters-will-love-honestly-com-sociallink#comments</comments>
		<pubDate>Fri, 04 Feb 2011 18:14:53 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Product & App Reviews]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[honestly.com]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Pete Kazanjy]]></category>
		<category><![CDATA[Recruiters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social search]]></category>
		<category><![CDATA[sociallink]]></category>
		<category><![CDATA[sourcing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Wikipedia]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=1593</guid>
		<description><![CDATA[Recruiters, get ready to have your socks knocked off... The least I can do when I use a free product or service is give it a fair critique. Today's is on Honestly.com's SocialLink. Read, install, use and enjoy.<-- You are going to thank me for this, I just know it!]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://honestly.com"><img class="alignleft size-medium wp-image-1594" title="honestly" src="http://karlaporter.com/cms/wp-content/uploads/2011/02/honestly-300x104.jpg" alt="" width="300" height="104" /></a>I received an email from Pete  Kazanjy, co-founder of a professional reputation and peer  review website named <a href="http://honestly.com" target="_blank">Honestly.com</a>, a kind of mix between  LinkedIn, Yelp, and Wikipeda. He told me the company recently released an internally developed recruiting tool they use for themselves, for free, to the recruiting community and he wanted to know if I would be interested in using it.</p>
<p style="text-align: justify;">I get a lot of these types of requests and I’m limited on time so I often think <em>that’s nice</em> and move on, as much as I would <strong>love</strong> to have my hand constantly in the candy jar.. but Pete’s email provoked chemistry.. <em>I had to check it out</em>.</p>
<p style="text-align: justify;">The principle is simple yet genius, the <a href="https://addons.mozilla.org/en-US/firefox/addon/honestlycom-sociallink/" target="_blank">add-on</a> (Firefox only right now) allows you to highlight a name on a page and instantly find the person on multiple popular social media sites recruiters commonly use –&gt;LinkedIn, Facebook, Twitter and others.</p>
<p style="text-align: justify;"><strong><em>This is what I have been missing…</em></strong></p>
<p style="text-align: justify;">No more copying and pasting URL’s, searching sites and search engines for profiles. It also allows you to send a message to the person from the application which sneaks into the profile messaging system of the site you are on. In other words, it carries a set of extremely useful sourcing tools to each social media site with you.</p>
<p style="text-align: justify;"><em><strong>Good bye LinkedIn paid InMails — You’re the weakest link!<br />
</strong></em></p>
<p style="text-align: justify;">Yes — you can do these things <em>manually</em>, but now you don’t have to so my recommendation is that you fire up this <a href="https://addons.mozilla.org/en-US/firefox/addon/honestlycom-sociallink" target="_blank">add-on</a>, watch the <a href="http://www.youtube.com/embed/KyeEyoba_ZY">video</a> and continue doing what you do best, but now in a much more efficient and dare I say <em>fun</em> way! It took me only a few minutes to install, watch the video and get the hang of it — less than the time it takes to brew a pot of coffee.</p>
<p style="text-align: justify;">I like it so much I stopped what I was doing to write this review. What are you waiting for?</p>
<p style="text-align: justify;">Hey.…. come back after you check it out, I want to hear your thoughts. Are you excited about this as I am?</p>
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		<title>What are the preferred job search web sites/resources?</title>
		<link>http://karlaporter.com/recruiting/what-are-the-preferred-job-search-web-sitesresources</link>
		<comments>http://karlaporter.com/recruiting/what-are-the-preferred-job-search-web-sitesresources#comments</comments>
		<pubDate>Sun, 23 Jan 2011 17:22:24 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Recruiting]]></category>
		<category><![CDATA[aarp worksearch]]></category>
		<category><![CDATA[applicant tracking system]]></category>
		<category><![CDATA[ATS]]></category>
		<category><![CDATA[dol job search challenge]]></category>
		<category><![CDATA[economic development]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[jim stroud]]></category>
		<category><![CDATA[job boards]]></category>
		<category><![CDATA[job rooster]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[jobcentral]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[LinkUp]]></category>
		<category><![CDATA[nepa]]></category>
		<category><![CDATA[northeastern pa]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[state one-stop shop]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Workforce Development]]></category>
		<category><![CDATA[worknepa]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=1534</guid>
		<description><![CDATA[I belong to the LinkedIn group PROS in Workforce and Economic Development, closed to industry professionals. I really enjoy some of the dynamic conversations and resources that are shared among members. However, once in a while it becomes painfully obvious to me how much of a divide there is between the work and understanding of many workforce development professionals and the work of Corporate America...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">I belong to the LinkedIn group <a title="This group is members only" href="http://www.linkedin.com/groups?home=&amp;gid=82067&amp;trk=anet_ug_hm">PROS in Workforce and Economic Development</a>, closed to industry professionals. I really enjoy some of the dynamic conversations and resources that are shared among members. However, once in a while it becomes painfully obvious to me how much of a divide there is between the work and understanding of many workforce development professionals and the work of Corporate America. It happened today when I received a digest email from the group with this question:</p>
<blockquote style="text-align: justify;">
<p style="text-align: justify;"><span style="color: #808080;"><strong>Working on a project to find the preferred web  sites/resources that people use to search for jobs.  What are your  favorites or those that you recommend ?? </strong></span></p>
</blockquote>
<p style="text-align: justify;">What I found in the handful of answers was that many of my peers across the country dwell within the federal or state systems (one-stop shops) and don’t often peek their heads out — however, to their credit they <em>are</em> beginning to use LinedIn. Besides one-stop shops, answers ranged from LinkedIn, <a href="http://www.jobcentral.com/" target="_blank">Jobcentral</a> national labor exchange, <a href="http://blog.jimstroud.com" target="_blank">following Jim Stroud</a> (rock on buddy-great advice for felons today!) and <a href="http://www.aarpworksearch.org/Pages/Default.aspx" target="_blank">AARP WorkSearch,</a> to <a href=" http://www.dol.gov/challenge/" target="_blank">DOL’s Job Search Challenge</a> where one must search through over 16,000 responses listing over 600 resources  (slightly overwhelming?) many of which really could use a good weeding out.</p>
<p style="text-align: justify;">The question was asked in earnest by someone conducting research for a Workforce Investment Board. I cringe at the fact that with the information he was provided, the government is actually going to receive feedback that  the products they designate our dollars to  are  highly effective.… And so the vicious circle continues.</p>
<p style="text-align: justify;"><em>I could not help but to fight the good fight… and so I contributed this:<br />
</em><br />
<span style="color: #000000;"><a href="http://worknepa.com"><img class="size-full wp-image-1547 alignleft" title="worknepalogo" src="http://karlaporter.com/cms/wp-content/uploads/2011/01/worknepalogo.jpg" alt="" width="308" height="126" /></a></span><br />
Whether true or not, the <em>corporate perception</em> is that state one-stop system and its job boards are for labor, blue collar and low paying jobs. Therefore, many employers of white collar and well compensated jobs do not use the system — they do not wish to attract what they would perceive to be unqualified candidates.</p>
<p style="text-align: justify;">Other obstacles for employers are that state systems tend to be cumbersome (it could be compared to filling out a US Census American Community Survey) and not user friendly to post and market jobs, do not tie in with applicant tracking systems (ATS), and are not linked with social media sharing tools. Good recruiters have so many creative and effective free ways to make their job postings viral and wide reaching <em>they prefer to use those tools</em>.</p>
<p style="text-align: justify;"><span style="color: #000000;">Companies with slashed recruitment budgets are posting less and less on big job boards because of the cost and avalanche of untargeted, unqualified resumes that pour in from all over for any job due to the high amount of unemployed. When a company is not prepared to pay relocation costs it makes little sense and is not cost effective to conduct a national search on a big job board.<br />
</span></p>
<p style="text-align: justify;"><span style="color: #000000;">Our solution in northeastern PA was to create a free to post regional job board supported by chambers of commerce, business and industry and other economic and workforce development agencies, in 2004. The platform became outdated and it became time for a new look, updated functionality and features.</span></p>
<p style="text-align: justify;"><span style="color: #000000;">I took over project management from another organization and relaunched the new <a href="http://worknepa.com" target="_blank">WorkNEPA</a> last week. It is well branded in our region and employers and job seekers <em>know</em> to use it. From all indications since the relaunch last week, with the incorporation of web 2.0 and mobile features and functionality (now powered by <a href="http://www.jobrooster.com/corporate/" target="_blank">Job Rooster</a>), it will have more success than ever. Even the smallest employer now has access to free job posts that aggregate to Indeed, pre-qualifying questions, text SMS capability and social media sharing, to ensure jobs are promoted widely. We have a Facebook <a href="http://www.facebook.com/pages/workNEPA/57618676518" target="_blank">Fanpage</a> and <a href="http://twitter.com/worknepa" target="_blank">Twitter</a> account that repost all jobs into the far reaches of cyber job search and also repost on the appropriate targeted LinkedIn local group job boards — all nicely indexed on search engines like Google.</span></p>
<p style="text-align: justify;"><span style="color: #000000;">I also recommend to job seekers that they use <a href="http://linkup.com" target="_blank">LinkUp</a> — a job board aggregator that scrapes corporate career pages for jobs that are often unadvertised on external job boards. Additionally, when I speak to job seekers, whether it is at a local job club or networking event, I refer them to my own website for <a href="http://karlaporter.com/theme/job-seeker" target="_blank">job search tips and techniques</a> (OK so I self promoted a tad LOL).</span></p>
<p><em>I’m interested in knowing your take on government sponsored job boards. Whether you’re a Recruiter of Job Seeker, do you use them, and if so, which ones and are you happy with the results?</em></p>
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		<title>Achieve a Social Media Trifecta</title>
		<link>http://karlaporter.com/social-media/achieve-a-social-media-trifecta</link>
		<comments>http://karlaporter.com/social-media/achieve-a-social-media-trifecta#comments</comments>
		<pubDate>Sat, 08 Jan 2011 21:19:10 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[#in #li]]></category>
		<category><![CDATA[blackberry]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[selective twitter]]></category>
		<category><![CDATA[socialmedia strategy]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[ubertwitter]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=1489</guid>
		<description><![CDATA[I would like to call to your attention the most effective ways to use Twitter with Facebook and LinkedIn together. Hint: It is NOT to have every single tweet show up in your friends and contacts time lines on all three of these mediums like an echo in the Grand Canyon. ]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://karlaporter.com/cms/wp-content/uploads/2011/01/social-media-integration.jpg"><img class="size-full wp-image-1494  alignleft" title="social media integration" src="http://karlaporter.com/cms/wp-content/uploads/2011/01/social-media-integration.jpg" alt="" width="355" height="355" /></a>It’s not charming, engaging, good for a brand,  effective or practical in any way to aim for a social media integration trifecta — <em>all of the time</em>.  In other words, if you have Twitter integrated with LinkedIn and Facebook, you are going to make mistakes trying to be everything to everyone in your various networks. You are sure to earn a reputation as a nuisance.</p>
<p style="text-align: justify;">There are certain circumstances in which a purposeful trifecta strategy is desirable and appropriate, like job postings, important public announcements (I got a promotion, graduated college, won the lottery and I’m out of here), and information to be shared that you are <em>certain</em> would appeal to those at the water cooler as well as in the boardroom.</p>
<p style="text-align: justify;">Tweets like the ones imported into my LinkedIn home page at this very moment by my contacts add zero value taken out of their Twitter context (actually, some have no value posted anywhere).</p>
<p><strong><span style="color: #514db1;">yep– my laptop battery is already dead</span></strong></p>
<p><strong><span style="color: #514db1;">I got blisters on my fingers and my toes</span></strong></p>
<p><strong><span style="color: #514db1;">Good Morning! Good Afternoon! Good Evening! Good Night! Good Day!  Wherever you are, you can make it “good.”</span></strong></p>
<p><strong><span style="color: #514db1;">Did I just see<a href="http://www.linkedin.com/redirect?url=http%3A%2F%2Ftweets%2Elinkedin%2Ecom%2F%3Fuser%3Dtemauk&amp;urlhash=akHS&amp;_t=NUS_UNIU_SHARE-lnk&amp;trk=NUS_UNIU_SHARE-lnk" target="_blank">@temauk</a> on tv at the sugar bowl?</span></strong></p>
<p><strong><span style="color: #514db1;">I’m at DStroyerRadio.com (Wilkes-Barre) — <em>foursquare check in</em></span></strong></p>
<p><strong><span style="color: #514db1;">I’ve lost track of                     <a href="http://www.linkedin.com/redirect?url=http%3A%2F%2Fbuzz%2Elinkedin%2Ecom%2F%3Fq%3D%2523tchat&amp;urlhash=Xty7&amp;_t=NUS_UNIU_SHARE-lnk&amp;trk=NUS_UNIU_SHARE-lnk" target="_blank">#tchat</a> . Waiting for the next question.</span></strong></p>
<p style="text-align: justify;">And on and on.….</p>
<p style="text-align: justify;">Rather than connecting Twitter to Facebook via the official Twitter app use <a title="Selective tweets are better!" href="http://apps.facebook.com/selectivetwitter" target="_blank">Selective Twitter</a>. It’s easy to use. When you want a tweet to post to Twitter, simply end it with #fb. This way, your club’s tweet chat convo doesn’t end up in your Facebook timeline to confuse and frustrate your other friends. It works for fan pages you manage too.</p>
<p style="text-align: justify;"><em>If I’m at an event I can post updates and pics with my Blackberry to one of the many fan pages I manage easily to both Twitter and Facebook (I use <a title="ubertwitter for mobile tweeting" href="http://www.ubertwitter.com/" target="_blank">ÜberTwitter</a> — available for iPhone too). If the content is also appropriate for LinkedIn I can post there too at the same time by adding #in or #li.</em></p>
<p style="text-align: justify;">When you configure your <a title="It's usually a mistake to post all tweets!" href="http://learn.linkedin.com/twitter/#in_and_li" target="_blank">LinkedIn account settings</a> to connect with Twitter, be sure to select the “share only tweets that contain #in or #li.” LinkedIn’s Reid Hoffman and Twitter’s Biz Stone made a video to talk about bringing the peanut butter and the chocolate together for maximum effectiveness. Using the two together <em>can be a smart strategy</em> if done the way they suggest.</p>
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<p><em>Be sure to send a reminder to disconnect as an ecard to those you know — better yet, forward this post to them!</em></p>
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