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	<title>Karla Porter &#187; google</title>
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	<link>http://karlaporter.com</link>
	<description>Human Capital &#38; New Media</description>
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		<title>Using a Personal Profile as a Business Profile &#8211; It&#8217;s a big no-no OK?</title>
		<link>http://karlaporter.com/social-media/using-a-personal-profile-as-a-business-profile-its-a-big-no-no-ok</link>
		<comments>http://karlaporter.com/social-media/using-a-personal-profile-as-a-business-profile-its-a-big-no-no-ok#comments</comments>
		<pubDate>Sun, 15 Apr 2012 21:02:48 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=2771</guid>
		<description><![CDATA[Of all of the crucial elements and aspects of social media to take into consideration regarding best practices for successful networking and marketing, using a personal profile as a business is the one that makes me fall to my knees and gasp for air - every time I see it. ]]></description>
			<content:encoded><![CDATA[<p>Whether I&#8217;m on LinkedIn, Facebook, Google+ or any other social network &#8211; where people are meant to be people and businesses are meant to be businesses, when I see a personal profile being used as a business, it makes me fall to my knees and gasp for air  - <em>sometimes I even cry a little bit.</em></p>
<p><span style="text-align: left;">OK, so I&#8217;m being more than a little melodramatic to get your attention, but if you are guilty &#8211; you&#8217;re making a really big mistake. Not only in regard to my health, but your own networking and marketing health are suffering. </span><em style="text-align: left;">Mark my words!</em></p>
<p style="text-align: left;">Look, I&#8217;m all for breaking rules to be <a title="Definition" href="http://www.thefreedictionary.com/avant-garde" target="_blank">avant garde </a> and stake a claim in cyberspace. But misusing profiles isn&#8217;t the way to do that.. it just makes you look like you don&#8217;t know what you&#8217;re doing. The rules of social engagement call for respect of user agreements.</p>
<p style="text-align: left;"><strong>Some &#8216;Don&#8217;ts&#8217; from the <a href="http://www.linkedin.com/static?key=user_agreement#pri-10" target="_blank">LinkedIn User Agreement</a> (10. LINKEDIN USER “DOS” and “DON’TS.”) </strong></p>
<ul>
<li>Don&#8217;t create a user profile for anyone other than a natural person</li>
<li>Don&#8217;t upload a profile image that is not your likeness or a head-shot photo</li>
<li><del>Don&#8217;t invite people you do not know to join your network</del> (this one is just plain asinine, against the rules of social engagement and doesn&#8217;t count &#8211; must be a left over April Fool&#8217;s Day prank )</li>
</ul>
<p>What would better suit your needs is a Company Page.</p>
<p><a title="How to add a company page on LinkedIn" href="http://help.linkedin.com/app/answers/detail/a_id/710" target="_blank">LinkedIn</a>, <a title="Create a business page on Google+" href="https://plus.google.com/u/1/pages/create" target="_blank">Google+</a> and <a title="All about Facebook company pages" href="https://www.facebook.com/help?page=255100294550008" target="_blank">Facebook</a> have specific provisions for company pages. <a title="You do have a Twitter account, right?" href="http://twitter.com" target="_blank">Twitter</a> on the other hand functions quite differently and the best solution is to create separate personal and business accounts to strategically engage the twittersphere.</p>
<p><strong><em>What&#8217;s wrong with networking as a business rather than as a person?</em></strong></p>
<p>When you &#8216;hide&#8217; behind a company profile, rather than present yourself as a representative of the company, you&#8217;ll find that you have to constantly police your attitude, sense of humor, distribution of content and personal relationships &#8211; because you are acting as the company. I can&#8217;t say how many times I have seen a &#8216;company&#8217; post something not in its best interest because the individual behind the posts had a &#8216;personal&#8217; hat on and missed an opportunity to represent the company in the best possible light.</p>
<p>When you wear the company hat the content character must be purposeful, selective, targeted and engaging to the right audience &#8211; often meaning the general public. Think of it as being a billboard with potentially immense global reach (depending on how good you, your strategy and execution are). It should be the company&#8217;s character that is promoted not the individual&#8217;s. That&#8217;s a heavy responsibility.</p>
<p>Managing your personal online presence is also critical matter &#8211; if you care, <em>and you should</em>. It&#8217;s expected an individual &#8211; regardless of how high up the food chain they are, has a unique personal style, character, sense of humor, off the cuff comments, candid moments, personal conversations, photos, etc. You <em>can</em> be the CEO and post about your family, vacation, what you had for lunch, and personal opinion, and it <em>can</em> crystallize the essence of &#8216;social networking&#8217; and make you human and approachable &#8211; something that hiding behind a logo cannot do.</p>
<p>Can you see now why posting personal content directly under the company banner just doesn&#8217;t do the company any justice at all and it&#8217;s important to have both personal and corporate identities?</p>
<p><em>P.S. Don&#8217;t bother considering that I am being inappropriate with the inhaler here&#8230; I&#8217;m all too familiar. </em></p>
<p><img class="aligncenter size-full wp-image-2772" title="albuterol" src="http://cache.karlaporter.com/2012/04/albuterol.jpg" alt="" width="512" height="374" /></p>
<p>&nbsp;</p>
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		<title>Tools for Veterans Transitioning from M2C</title>
		<link>http://karlaporter.com/workforce/tools-for-veterans-career-transition-from-m2c</link>
		<comments>http://karlaporter.com/workforce/tools-for-veterans-career-transition-from-m2c#comments</comments>
		<pubDate>Mon, 14 Nov 2011 04:12:13 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Workforce]]></category>
		<category><![CDATA[department of labor]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[military veterans]]></category>
		<category><![CDATA[my next move for veterans]]></category>
		<category><![CDATA[o*net]]></category>
		<category><![CDATA[transition to civilian life]]></category>
		<category><![CDATA[veterans job bank]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=2260</guid>
		<description><![CDATA[Veterans Day 2011 spurred not only the Federal Government to roll out employment initiatives for men and women in uniform, but three leaders in the the way we communicate and access information today, Google, Facebook and LinkedIn.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://cache.karlaporter.com/2011/11/rubber-bands.jpg"><img class="alignleft size-medium wp-image-2265" title="BU001683" src="http://cache.karlaporter.com/2011/11/rubber-bands-300x198.jpg" alt="" width="300" height="198" /></a>I can&#8217;t recall a lick of information about getting a civilian job when I was outprocessed at McGuire Air Force Base in New Jersey, except <em>&#8216;go to the unemployment office and sign up&#8217;</em>. I went the day after arriving home and the Vet Rep told me to go to the Eberhard Faber factory and give the slip of paper he wrote a note on to a certain Mr. Someone and he would give me a job.</p>
<p style="text-align: justify;">I went and did as I was told and true to his word, amazingly that&#8217;s how it happened. I filled out what amounted to be a formality of an application, Mr. Someone shook my hand and bestowed upon me the title of Rubber Band Packaging Machine Operator. I went to work the the following morning.</p>
<p style="text-align: justify;">There were good things and areas of opportunity about that day. The company had a commitment to hire veterans and would &#8216;find&#8217; a job for them. The process at the unemployment office was well-meaning but as I look back knowing what I know now, it was fraught with failure.</p>
<p style="text-align: justify;">Day one was interesting, I job shadowed and was marveled by the machinery, how the boxes were automatically folded, the timing of the assembly line and how whistles ran the place. Day two I mastered my job by lunchtime and in the cafeteria looked at faces more than twice my age who had never had another job, doing the same thing day in and day out forever. Day three I went in halfheartedly and resigned at the end of my shift. I&#8217;m as much a fit for a rubber band packaging machine as I am for ragweed farming &#8211; <em>not</em>. I&#8217;ll bet I was a grand disappointment. I may have even appeared to be ungrateful, though I wasn&#8217;t.</p>
<p style="text-align: justify;">There have been milestone improvements in what was once called the unemployment office, renamed by the US Department of Labor as one-stop shops, with a different moniker in each state.  The unemployment claims process was separated out and relegated to call centers and the Internet, leaving state employed career specialists the opportunity to source jobs, prepare candidates and make the match. It&#8217;s still not swanky, clearly not cutting edge and still very blue collar oriented &#8211; but it has improved greatly. I&#8217;m sure there are centers of excellence &#8211; depending on the leadership and <em>I know</em> there are centers that still operate as if we were in the 80&#8242;s. I won&#8217;t give addresses.</p>
<p style="text-align: justify;">One of the best advents to come out of the Department of Labor is O*NET, the nation&#8217;s primary source of occupational information. Central to the project is the O*NET database which provides the basis for Career Exploration Tools, a set of assessment instruments. It has been recently retooled for veterans as <a href="http://www.mynextmove.org/vets/" target="_blank">My Next Move for Veterans</a>. It&#8217;s useful to military personnel and new veterans researching civilian careers. You can browse careers by industry or keyword and something new and super helpful is the ability to enter the name or code of your military classification for translation to civilian careers with similar work. You can learn more about DOL employment initiatives and opportunities for veterans <a href="http://www.dol.gov/dol/jobs/veterans.htm" target="_blank">here</a>.</p>
<p style="text-align: justify;">Three major forces of the Internet, Google, Facebook and LinkedIn have all stepped up in 2011 with products for transition to civilian life and career.</p>
<p style="text-align: justify;">Recently, Google donated 600 Chromebooks to Walter Reed  Hospital that can be checked out from the Red Cross so wounded members of the military can communicate, research and help plan their future. This past week they helped launch the <a href="https://www.nationalresourcedirectory.gov/home/veterans_job_bank" target="_blank">Veterans Job Bank</a> in collaboration with the National Resource Directory. And then they did something else equally as awesome and beautiful. They created <a href="  http://www.googleforveterans.com/" target="_blank">Google for Veterans</a>.</p>
<blockquote><p>The Google Veterans Network is our employee volunteer community that strives to make Google a great place to work for those who have served, their families and their friends. We also aim to be a positive contributor to the veteran community at large. Google products and services have made our lives a little easier &#8211; whether we are still in the service, transitioning out, or on a new path in our civilian lives. We wanted to give back to the community and help other veterans and their families discover how useful these tools can be. So we created Google for Veterans and Families &#8211; a collection of free and useful tools from our veterans&#8217; community to yours.</p></blockquote>
<p style="text-align: justify;">The description is humble to say the least. They have assembled a very powerful suite of tools &#8211; some you are already familiar with and others that are new, based on Google technology. The site is made up of four main tools.  <a href="http://vetconnect.googleforveterans.com/">VetConnect</a> allows vets to find other vets with similar experiences. <a href="http://www.youtube.com/veterans">Google Veterans Channel</a> is a YouTube channel for videos and discussions related to military service. <a href="http://vetsresumebuilder.appspot.com/">Resume Builder powered by Google Docs</a> provides auto-formatted resumes, and <a href="http://tourbuilder.googleforveterans.com/">Tour Builder powered by Google Earth</a> (coming soon) will display “3D maps of veterans’ service histories, complete with photos and videos”. Visit, you won&#8217;t be disappointed.</p>
<p style="text-align: justify;">Facebook recently rolled out <a href="https://www.facebook.com/USMilitary" target="_blank">U.S. Military on facebook</a>. There are many, many pages on Facebook that are military related but until the launch of this page there has been no consolidated effort.</p>
<blockquote><p>Our goal is to bring together resources and information to help the millions of military personnel, veterans, and families stay connected and informed.</p></blockquote>
<p style="text-align: justify;">The page&#8217;s <a href="https://www.facebook.com/USMilitary?sk=app_101144200001274" target="_blank">Career Resources</a> are still slim in variety but I expect &#8211; hope &#8211; they will grow. Right now they rely on BranchOut and Military.com, a Monster Company and the largest military and veteran membership organization — 10 million members-strong. Facebook is of course the great friend finder, it&#8217;s where I found my Air Force buddy Debbie after a 28 year loss of contact. Search the word military on Facebook and you&#8217;ll find enough affinity groups and pages to keep you busy for a long time.</p>
<p style="text-align: justify;">Not to be outdone, <a href="http://blog.linkedin.com/2011/11/07/veterans/">LinkedIn and the White House</a> have joined forces to kick off the first ever <a href="http://veterans2011.linkedin.com/" target="_blank">Veterans Hackday</a>. They invited hackers to put together projects that can improve any aspect of a veteran&#8217;s life. For encouragement, they assembled a phenomenal lineup of judges; Sumit Agarwal, Former Deputy Assistant Secretary of Defense, Tim O&#8217;Reilly, Founder and CEO, O&#8217;Reilly Media, and Jeff Weiner, CEO LinkedIn. Wow&#8230;. I am following the action at <a href="http://twitter.com/linkedineng" target="_blank">@LinkedInEng</a> and simply cannot wait to see what they come up with!</p>
<p style="text-align: justify;">In the meantime, visit LinkedIn&#8217;s <a href="http://www.linkedin.com/veterans" target="_blank">new microsite for Veterans </a> tailored with tips, tools and information to help veterans find new opportunities across LinkedIn, <em>including a free one-year Job Seeker subscription for all US veterans and current service men and women. </em>Be sure to knock out a a great profile and join groups like  <a href="http://www.linkedin.com/groups/US-Veteran-87020">U.S. Veteran</a> and <a href="http://www.linkedin.com/groups?home=&amp;gid=50953">U.S. Military Veterans Network</a>, to find profiles of veterans who have made the transition to civilian careers.</p>
<p style="text-align: justify;">I&#8217;m filled with joy that now, more than ever before, military personnel can start exploring and preparing for their M2C career transition from wherever they have an Internet connection.</p>
<p style="text-align: justify;">P.S. <em>I read a ton of Veterans Day posts but <a href="http://nowurthinking.com/100-ways-to-honor-a-veteran/" target="_blank">100 Ways to Honor a Veteran</a> by <a href="https://twitter.com/#!/breanneph" target="_blank">Breanne Harris </a> won my heart. It&#8217;s timeless and full of splendid ideas big and small for honoring veterans every day of the year. You should read it.</em></p>
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		<item>
		<title>Do you have a pitch in your pocket?</title>
		<link>http://karlaporter.com/professional-development/do-you-have-a-pitch-in-your-pocket</link>
		<comments>http://karlaporter.com/professional-development/do-you-have-a-pitch-in-your-pocket#comments</comments>
		<pubDate>Sat, 13 Aug 2011 18:06:58 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[elevator pitch]]></category>
		<category><![CDATA[empire state building]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[harvard school of business]]></category>
		<category><![CDATA[job instability]]></category>
		<category><![CDATA[pitch yourself]]></category>
		<category><![CDATA[times are a changin']]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=1925</guid>
		<description><![CDATA[I want you to be so successful the exclamation point gets tired of being used. One tool to get you there is an elevator pitch, the :30 second audible business card you'll need to develop. Here's a tool to help you develop it. I'm against the exploitation of animals for human gain but I'm clapping like a circus seal - it's so cool.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://www.alumni.hbs.edu/careers/pitch/"><img class="alignleft size-full wp-image-1926" title="pitch" src="http://cache.karlaporter.com/2011/08/pitch.jpg" alt="" width="401" height="234" /></a>How do you pitch yourself, your talent, your career, your product, your biz? Have you worked to define it, and get it down to the time it takes to ride that imaginary elevator? Maybe it&#8217;s catchy, scrappy and savvy &#8211; or serious, corporate and conservative (boring). Whatever your style, it&#8217;s at the very least passionate, right?</p>
<p style="text-align: justify;">Apart from breathing, it&#8217;s perhaps the most important way to spend :30 seconds. So, when I found the Harvard Business School <a href="http://www.alumni.hbs.edu/careers/pitch" target="_blank">Elevator Pitch Builder</a>, I had to try it and then share..</p>
<p style="text-align: justify;">I&#8217;m not sure if it&#8217;s the academic environment or long vowels of the Boston accent that has HBS suggesting a one minute pitch. On the other hand, google &#8216;elevator pitch&#8217; and you&#8217;ll find everything from a :30sec to 3 minute suggested length. It&#8217;s probably a good idea to have a few versions in your back pocket. After all, most buildings don&#8217;t have elevators that get to the 80th floor in :30sec like in the <a href="http://youtu.be/RSOBuZsXW-0" target="_blank">Empire State Building</a>.</p>
<p style="text-align: justify;">Because times change and things evolve, so does one&#8217;s elevator pitch. It might not be the same today as it was say&#8230; two years and four months ago. You might feel instability in your current role and want to prepare for transition. You might be in the middle of business plan development and need one of these. Or, you might do some consulting on the side and decide to take it a step further into a full-time venture. Whatever the case might be (ehemmm), the good thing is that HBS doesn&#8217;t charge to reinvent yourself as often as needed.</p>
<p style="text-align: justify;">I decided to go with the :30sec version for this example because I don&#8217;t ever want to be caught without enough time&#8230;</p>
<blockquote>
<p style="text-align: justify;">Human Capital and New Media Management helps organizations achieve excellence through progressive solutions for candidate attraction, employee retention and employer branding. Our three pronged approach analyzes the current recruitment process, retention and employer brand, designs a strategic plan for dynamic optimization to reverse negative trends and capitalize on positive findings, and provides assisted implemention to achieve desired outcomes. We bring global best practices to the table, along with an analytical and creative approach to customization for any employer, any budget, any geographic location. We would be happy to provide you with a snapshot analysis of how prospective candidates view your company and discuss solutions to drive positive change from within that result in an employer of choice brand.</p>
</blockquote>
<p style="text-align: justify;">Post yours in comments!</p>
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		<title>Ruminations on Google+ as the new positive G force</title>
		<link>http://karlaporter.com/social-media/ruminations-on-g-as-the-new-positive-g-force</link>
		<comments>http://karlaporter.com/social-media/ruminations-on-g-as-the-new-positive-g-force#comments</comments>
		<pubDate>Sat, 30 Jul 2011 20:08:52 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[browser extensions google plus]]></category>
		<category><![CDATA[Chrome]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[david graziano]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[g force]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google plus]]></category>
		<category><![CDATA[knowledge sharing]]></category>
		<category><![CDATA[larry page]]></category>
		<category><![CDATA[mozilla firefox]]></category>
		<category><![CDATA[positive g force]]></category>
		<category><![CDATA[sergey brin]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=1899</guid>
		<description><![CDATA["Googol" may have been the origin of "Google" but Google+ has much more in common with G force. I felt there were serious parallels that needed to be explored and so I did it just for you.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://cache.karlaporter.com/2011/07/swift1.jpg"><img class="alignleft size-full wp-image-1904" title="swift" src="http://cache.karlaporter.com/2011/07/swift1.jpg" alt="" width="316" height="490" /></a>Positive G  Force<strong>:</strong> def. The G force exerted on the human body in a headward direction during acceleration</p>
<p style="text-align: justify;"><strong><span style="color: #888888;">Connection with force</span></strong></p>
<p style="text-align: justify;">Although actually a measurement of acceleration, the term g-force is, as its name implies, popularly imagined to refer to the <em>force</em> that an accelerating object &#8220;feels&#8221;. These so-called &#8220;g-forces&#8221; are experienced, for example, by fighter jet pilots or riders on a roller coaster, and are caused by changes in speed and direction. The relationship between force and acceleration stems from Newton&#8217;s second law, <em>F</em> = <em>ma</em>, where <em>F</em> is force, <em>m</em> is mass and <em>a</em> is acceleration. This equation shows that the larger an object&#8217;s mass, the larger the force it experiences under the same acceleration. &#8211; <em><a href="http://www.websters-online-dictionary.org/definitions/G-FORCE?cx=partner-pub-0939450753529744%3Av0qd01-tdlq&amp;cof=FORID%3A9&amp;ie=UTF-8&amp;q=G-FORCE&amp;sa=Search#922" target="_blank">Webster&#8217;s Online Dictionary</a></em></p>
<p style="text-align: justify;"><span style="color: #888888;"><strong>Google+ is the new positive G-force</strong></span></p>
<p style="text-align: justify;">A few weeks ago on Google+ launch day, the value of the social web accelerated exponentially with positive g-force.</p>
<p style="text-align: justify;">I like portals and command centers (throwback to the military?) and as a compliment to the extensive suite of many other very fine apps the big G provides, Google+ promises to provide the one-stop communications command center I have longed for.</p>
<p style="text-align: justify;">Over the past few weeks I have been informally polling people from various professional backgrounds, &#8220;Are you on Google Plus&#8221; I ask? The typical response is &#8220;Oh that new Google Facebook thing?&#8221; So, while there have been several very good tutorials to share written by other bloggers, my thoughts are that there is no need to recreate the wheel &#8230;. I have enough work to do. I choose to share the best by far &#8211; it comes <a href="http://www.google.com/intl/en/+/learnmore/" target="_blank">right from the source</a>. However by all means, add your favorites in comments &#8211; <em>please</em>.</p>
<p style="text-align: justify;">Until the launch of Google+ I was a Mozilla Firefox maven. But, the same day <a href="https://plus.google.com/u/0/104533719648086541353/about" target="_blank">David Graziano</a> hooked me up with an invite, I decided to take the final plunge into the Google pool of goodness and go Chrome. What I have found immensely useful are a few of browser extensions to customize the experience. Since I added the extensions I have spent little personal time on other social networks &#8211; with the exception of LinkedIn (<em>yes it is</em>). If I didn&#8217;t manage so many Twitter and Facebook Fan Page accounts I doubt I would continue to spend time on them at all.<a href="https://chrome.google.com/webstore/detail/oacdcllhgpddmlnhajiacfakhlilbicp" target="_blank"></a></p>
<p style="text-align: justify;"><a href="https://chrome.google.com/webstore/detail/oacdcllhgpddmlnhajiacfakhlilbicp" target="_blank">G+me for Google Plus</a> &#8211; Enhances the Google+ web app to make it much easier to process a large stream of incoming posts and comments and unlock the potential of its real-time updates.</p>
<p style="text-align: justify;"><a href="https://chrome.google.com/webstore/detail/hbgcgahdbgbdenffckohanhobdcnkoip" target="_blank">SGPlus</a> - Complete social network integration: post to Facebook and Twitter, see your feeds inside Google Plus, and much more.</p>
<p style="text-align: justify;"><a href="https://chrome.google.com/webstore/detail/hcieonlgpadegedlcpdhndifhaeahajp" target="_blank">Plus One (+1) Button</a> &#8211; With this extension, you can &#8216;Google +1&#8242; all web pages and websites. Great for sites that do not have a +1 button installed (hellooooo ST).</p>
<p>This week, Google pulled out all the stops with a campaign to convert holdouts of email accounts from other web based email providers over to the dark side. <em>I approve of this type of conversion&#8230; </em></p>
<p><object width="560" height="349"><param name="movie" value="http://www.youtube.com/v/PE1il5znICA?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="560" height="349" src="http://www.youtube.com/v/PE1il5znICA?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>What are the preferred job search web sites/resources?</title>
		<link>http://karlaporter.com/recruiting/what-are-the-preferred-job-search-web-sitesresources</link>
		<comments>http://karlaporter.com/recruiting/what-are-the-preferred-job-search-web-sitesresources#comments</comments>
		<pubDate>Sun, 23 Jan 2011 17:22:24 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Recruiting]]></category>
		<category><![CDATA[aarp worksearch]]></category>
		<category><![CDATA[applicant tracking system]]></category>
		<category><![CDATA[ATS]]></category>
		<category><![CDATA[dol job search challenge]]></category>
		<category><![CDATA[economic development]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[jim stroud]]></category>
		<category><![CDATA[job boards]]></category>
		<category><![CDATA[job rooster]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[jobcentral]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[LinkUp]]></category>
		<category><![CDATA[nepa]]></category>
		<category><![CDATA[northeastern pa]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[state one-stop shop]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Workforce Development]]></category>
		<category><![CDATA[worknepa]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=1534</guid>
		<description><![CDATA[I belong to the LinkedIn group PROS in Workforce and Economic Development, closed to industry professionals. I really enjoy some of the dynamic conversations and resources that are shared among members. However, once in a while it becomes painfully obvious to me how much of a divide there is between the work and understanding of many workforce development professionals and the work of Corporate America...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">I belong to the LinkedIn group <a title="This group is members only" href="http://www.linkedin.com/groups?home=&amp;gid=82067&amp;trk=anet_ug_hm">PROS in Workforce and Economic Development</a>, closed to industry professionals. I really enjoy some of the dynamic conversations and resources that are shared among members. However, once in a while it becomes painfully obvious to me how much of a divide there is between the work and understanding of many workforce development professionals and the work of Corporate America. It happened today when I received a digest email from the group with this question:</p>
<blockquote style="text-align: justify;">
<p style="text-align: justify;"><span style="color: #808080;"><strong>Working on a project to find the preferred web  sites/resources that people use to search for jobs.  What are your  favorites or those that you recommend ?? </strong></span></p>
</blockquote>
<p style="text-align: justify;">What I found in the handful of answers was that many of my peers across the country dwell within the federal or state systems (one-stop shops) and don&#8217;t often peek their heads out &#8211; however, to their credit they <em>are</em> beginning to use LinedIn. Besides one-stop shops, answers ranged from LinkedIn, <a href="http://www.jobcentral.com/" target="_blank">Jobcentral</a> national labor exchange, <a href="http://blog.jimstroud.com" target="_blank">following Jim Stroud</a> (rock on buddy-great advice for felons today!) and <a href="http://www.aarpworksearch.org/Pages/Default.aspx" target="_blank">AARP WorkSearch,</a> to <a href=" http://www.dol.gov/challenge/" target="_blank">DOL&#8217;s Job Search Challenge</a> where one must search through over 16,000 responses listing over 600 resources  (slightly overwhelming?) many of which really could use a good weeding out.</p>
<p style="text-align: justify;">The question was asked in earnest by someone conducting research for a Workforce Investment Board. I cringe at the fact that with the information he was provided, the government is actually going to receive feedback that  the products they designate our dollars to  are  highly effective&#8230;. And so the vicious circle continues.</p>
<p style="text-align: justify;"><em>I could not help but to fight the good fight&#8230; and so I contributed this:<br />
</em><br />
<span style="color: #000000;"><a href="http://worknepa.com"><img class="size-full wp-image-1547 alignleft" title="worknepalogo" src="http://cache.karlaporter.com/2011/01/worknepalogo.jpg" alt="" width="308" height="126" /></a></span><br />
Whether true or not, the <em>corporate perception</em> is that state one-stop system and its job boards are for labor, blue collar and low paying jobs. Therefore, many employers of white collar and well compensated jobs do not use the system &#8211; they do not wish to attract what they would perceive to be unqualified candidates.</p>
<p style="text-align: justify;">Other obstacles for employers are that state systems tend to be cumbersome (it could be compared to filling out a US Census American Community Survey) and not user friendly to post and market jobs, do not tie in with applicant tracking systems (ATS), and are not linked with social media sharing tools. Good recruiters have so many creative and effective free ways to make their job postings viral and wide reaching <em>they prefer to use those tools</em>.</p>
<p style="text-align: justify;"><span style="color: #000000;">Companies with slashed recruitment budgets are posting less and less on big job boards because of the cost and avalanche of untargeted, unqualified resumes that pour in from all over for any job due to the high amount of unemployed. When a company is not prepared to pay relocation costs it makes little sense and is not cost effective to conduct a national search on a big job board.<br />
</span></p>
<p style="text-align: justify;"><span style="color: #000000;">Our solution in northeastern PA was to create a free to post regional job board supported by chambers of commerce, business and industry and other economic and workforce development agencies, in 2004. The platform became outdated and it became time for a new look, updated functionality and features.</span></p>
<p style="text-align: justify;"><span style="color: #000000;">I took over project management from another organization and relaunched the new <a href="http://worknepa.com" target="_blank">WorkNEPA</a> last week. It is well branded in our region and employers and job seekers <em>know</em> to use it. From all indications since the relaunch last week, with the incorporation of web 2.0 and mobile features and functionality (now powered by <a href="http://www.jobrooster.com/corporate/" target="_blank">Job Rooster</a>), it will have more success than ever. Even the smallest employer now has access to free job posts that aggregate to Indeed, pre-qualifying questions, text SMS capability and social media sharing, to ensure jobs are promoted widely. We have a Facebook <a href="http://www.facebook.com/pages/workNEPA/57618676518" target="_blank">Fanpage</a> and <a href="http://twitter.com/worknepa" target="_blank">Twitter</a> account that repost all jobs into the far reaches of cyber job search and also repost on the appropriate targeted LinkedIn local group job boards &#8211; all nicely indexed on search engines like Google.</span></p>
<p style="text-align: justify;"><span style="color: #000000;">I also recommend to job seekers that they use <a href="http://linkup.com" target="_blank">LinkUp</a> &#8211; a job board aggregator that scrapes corporate career pages for jobs that are often unadvertised on external job boards. Additionally, when I speak to job seekers, whether it is at a local job club or networking event, I refer them to my own website for <a href="http://karlaporter.com/theme/job-seeker" target="_blank">job search tips and techniques</a> (OK so I self promoted a tad LOL).</span></p>
<p><em>I&#8217;m interested in knowing your take on government sponsored job boards. Whether you&#8217;re a Recruiter of Job Seeker, do you use them, and if so, which ones and are you happy with the results?</em></p>
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		<title>The Jobs War™</title>
		<link>http://karlaporter.com/workforce/the-jobs-war</link>
		<comments>http://karlaporter.com/workforce/the-jobs-war#comments</comments>
		<pubDate>Sun, 21 Nov 2010 03:31:20 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Workforce]]></category>
		<category><![CDATA[Andrew Sum]]></category>
		<category><![CDATA[dol]]></category>
		<category><![CDATA[faux talent crisis]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[jobs outlook]]></category>
		<category><![CDATA[Ken Goldstein economist]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[the conference board]]></category>
		<category><![CDATA[The Jobs War™]]></category>
		<category><![CDATA[unemployment]]></category>
		<category><![CDATA[usatoday.com]]></category>
		<category><![CDATA[war for talent]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=1411</guid>
		<description><![CDATA[I'm coining the Jobs War™ as the organized triadic struggle of government, corporations and talent to balance economy/profitability with unemployment/underemployment, job creation/growth and quality of life, exacerbated by efficiencies gained through technology, penchant for higher profit margins, an aging workforce and loss of blue collar jobs - and it means great sacrifice, suffering and pain for all. ]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">You may have heard U.S. corporations are busy playing dead with <a href="http://www.usatoday.com/money/economy/2010-08-31-1Anationaldebt31_CV_N.htm" target="_blank">more than a trillion bucks</a> stuffed in their coffers.</p>
<p style="text-align: justify;">You may be wondering how that happened during a recession, stock market, banking and real estate crash. It&#8217;s complicated and I&#8217;m not an economist so I don&#8217;t pretend to know all the intricate and gory details but Ken Goldstein,   economist at <a href="http://content.usatoday.com/topics/topic/Organizations/Non-profits,+Activist+Groups/The+Conference+Board">The Conference Board</a>, says most of the money that large corporations are holding stems from   &#8220;tremendous cost-cutting and shedding employees.&#8221; I don&#8217;t disagree.</p>
<p style="text-align: justify;">Though I am not an economist, my career in workforce development has me glued to labor statistics like a fly on&#8230;.. well, you know. Clearly one of the critical <a href="http://www.merriam-webster.com/dictionary/conundrum" target="_blank">conundrums</a> we have going on as 2010 goes out is what I am calling the <strong>Jobs War</strong>™ (I googled it, it doesn&#8217;t exist so I&#8217;m claiming it). The <strong>Jobs War</strong>™ is not the <em>war for talent</em>, though they are both going on at the same time.</p>
<p style="text-align: justify;">The concept of a war for talent is interesting but for all the talk about how dang hard it is to find the right worker bees I don&#8217;t really believe there is much of one going on at all.. The truth is, the war for talent keeps business on its toes and competitive,  challenges us to up skill, find, burrow out, educate, train, and learn.  It causes business to invest in technology and talent, enhances job security and creates  opportunity. That doesn&#8217;t sound much like &#8220;war&#8221;.</p>
<p style="text-align: justify;">The three million job vacancies that regularly appear in monthly DOL  reports and cause suspicion that there just aren&#8217;t enough James Bonds in  the U.S. to fill em&#8217; all really don&#8217;t deserve that much attention. Most  are recurrent short-term, temp, seasonal or high turnover long-term  (the kind that can&#8217;t keep employees) jobs. They&#8217;ve always been there  give or take half a million, aren&#8217;t going away and it is impossible to  have zero jobs available regardless of the unemployment rate. These are not the same as say a vacancy for a financial analyst, full-time with benefits. They are more like 30 hours a week so you can&#8217;t have benefits, work second shift in our burn and churn call center jobs.</p>
<p style="text-align: justify;">War invokes organized struggle, great sacrifice, multiple casualties, winners and losers, suffering and pain.</p>
<p style="text-align: justify;">In mass amounts, business has armed a faux talent crisis by taking advantage of the economic downturn to raise the bar needlessly to require degrees for jobs that have no real requirement for them, import H1B workers at lower than market wages displacing qualified candidates, hire senior level candidates in junior level positions at junior level wages &#8211; because they can, therefore impacting the ability to place the right people in the right seats, and not making intelligent decisions about where to locate and where the skilled workforce is that they need. To amass and hoard even more money, they also cut back on national recruitment events and relocation packages &#8211; hindering their ability to <em>find the right hire and</em> <em>hire right</em>.</p>
<p style="text-align: justify;">First they off-shored, then they near-shored, now they are re-shoring and importing off-shore labor. The war on talent is largely fabricated.</p>
<blockquote style="text-align: justify;"><p>Full employment means always having more vacant jobs than unemployed men, not slightly fewer jobs. It means that the jobs are at fair wages, of such kind, and so located that the unemployed men can reasonably be expected to take them; it means by consequence, that the normal lag between losing one job and finding another will be very short. Jobs, rather than men, should wait.</p>
<p style="text-align: right;">- William Beveridge (1944) <a href="http://books.google.com/books?id=cuaKlQo_sgoC&amp;lpg=PA4&amp;dq=there%20were%20more%20available%20jobs%20than%20men.%20Jobs%20should%20wait%20not%20men&amp;pg=PA4#v=onepage&amp;q=there%20were%20more%20available%20jobs%20than%20men.%20Jobs%20should%20wait%20not%20men&amp;f=false" target="_blank"><em>Full Employment in A Free Society</em></a></p>
</blockquote>
<p style="text-align: justify;">I&#8217;m coining the <strong>Jobs War</strong>™ as the organized triadic struggle of government, corporations and talent to balance economy/profitability with unemployment/underemployment, job creation/growth and quality of life, exacerbated by efficiencies gained through technology, penchant for higher profit margins, an aging workforce and loss of blue collar jobs &#8211; and it means great sacrifice, suffering and pain for all.</p>
<p style="text-align: justify;">The national unemployment rate for October 2010 is 9% as calculated in the neat way the government chooses to do it that leaves out an awful lot of people. Though it is almost twice as high as a few years ago, it&#8217;s only the tip of the iceberg. More telling is the real number of the 40 million plus who are unemployed, under employed and mal-employed. If you&#8217;re are waiting for jobs to &#8220;come back&#8221; I&#8217;ll posit that you&#8217;re deluded.</p>
<p style="text-align: justify;">If you owned a company that downsized and then maintained production, affording you higher profit margin, would you revel in your new secret for success or run out and hire?</p>
<p style="text-align: justify;">If you could buy technology that increased your efficiency and reduced the need for manpower and benefits would you do it?</p>
<p style="text-align: justify;">All that talk about musical chairs when the job market opens back up.. a flood gate isn&#8217;t going to open.</p>
<p><a href="http://www.usatoday.com/money/economy/2009-02-06-new-jobs-growth-graphic_N.htm" target="_blank"><img class="aligncenter size-full wp-image-1412" title="jobs" src="http://cache.karlaporter.com/2010/11/jobs.jpg" alt="" width="937" height="622" /></a></p>
<p>For additional analysis see <a title="Andrew Sum: Is Rising Structural Unemployment a Problem?" href="http://www.huffingtonpost.com/andrew-sum/is-rising-structural-unem_b_746763.html" target="_blank">Andrew Sum: Is Rising Structural Unemployment a Problem?</a></p>
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		<title>I Survived the Crash of 2010</title>
		<link>http://karlaporter.com/on-the-job/i-survived-the-crash-of-2010</link>
		<comments>http://karlaporter.com/on-the-job/i-survived-the-crash-of-2010#comments</comments>
		<pubDate>Sun, 10 Oct 2010 21:15:26 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[On the Job]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[disaster recovery]]></category>
		<category><![CDATA[faebook]]></category>
		<category><![CDATA[global ladscape conference]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[instant messages]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[kings college]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[network server crash]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[text messages]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=1368</guid>
		<description><![CDATA[I typed Craig N. Piso, Ph. D. to Present Increasing Employee Engagement and Satisfaction at .... and I was distracted by someone outside of my office calling out that we were down. I couldn't save, send, open, nada.. It was true. I lost what I was working on but it was OK, I would just go to lunch a little early, stay a little long and come back to normal to pick up where I had left off. Wrongo...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://cache.karlaporter.com/2010/10/computercrash11.jpg"><img class="alignleft size-full wp-image-1370" title="computercrash1" src="http://cache.karlaporter.com/2010/10/computercrash11.jpg" alt="" width="260" height="174" /></a><span style="color: #000000;">Like hurricanes and car accidents I have been in, </span>September 24, 2010 is a day I&#8217;m not likely to ever forget. Not so much because I was in the middle of writing  a press release that needed to get out and got lost when the server at crashed or because the 10 days of email that were recovered look spotty like it isn&#8217;t all there. But because of the reflections and lessons since.</p>
<p style="text-align: justify;">I wasn&#8217;t affected as much as some of my colleagues because I keep a lot of my work on a cyber cloud or thumb drive so I always have access to it. Though this isn&#8217;t a tutorial on external backup I&#8217;m going to tell you that if you don&#8217;t do it you need to start or you&#8217;ll end up exploring ugly disaster recovery if you have a systems crash.</p>
<p style="text-align: justify;">Whether you run a one person consultancy with a laptop or a larger networked enterprise with multiple computers churning out mega data, it is a huge disruption and inconvenience to conducting business as usual if what you need is not available. If it&#8217;s not retrievable &#8211; and quickly, might I add &#8211; you can suffer potentially irreparable loss.  If you back up to an external hard drive located next to your computer or server that is located in the same building and that building burns down or some competitor sends a ninja to steal it, you&#8217;ll wish you had used an off site back up service and that your data was encrypted in a vault on a cloud with multiple data centers around the globe for ensured retrievability, security and peace of mind. With all the technology available at very reasonable prices to back up and secure personal and business data, if you don&#8217;t don&#8217;t do it and do it the right way &#8211; don&#8217;t expect sympathy if all your  digital media and hard work go up in smoke.</p>
<p style="text-align: justify;">The event reconfirmed to me why it&#8217;s a good thing I monitor my reputation online to ensure it would never be a liability or embarrassment to me, my employer or my mother (hi mom =)). The first couple days after the crash I got filing and cleaning done, went out for lunch and made calls about things I would normally send email for. After the second day when I stopped believing it &#8220;would be up in an hour&#8221; I started bringing my personal laptop and picked up free wifi from downtown Public Square.</p>
<p><em>People found me</em>&#8230;.</p>
<p style="text-align: justify;">Facebook and LinkedIn message traffic picked up and my personal email account started to receive work related email. I received more text and instant messages. No one complained, most never even mentioned that the email they sent to my work account was being kicked back. The rerouting of communication and data migration  happened naturally without me posting even one message anywhere about my email being down. It reminds me of a documentary I watched in grade school science class about ant colonies. The worker ants carried things many times their weight along a path and if the path was obstructed they would just find another path. But they would get there.</p>
<p style="text-align: justify;">People who had my vcard info or to whom I had given a business card did not have my personal email, social media profile info or personal website URL. Yet, they found me. If you are thinking I&#8217;ve lost it and that&#8217;s what Google is for&#8230; that&#8217;s exactly what a professor at Kings College said when I met with her after receiving a notice about a <a href="http://www.kings.edu/glc/" target="_blank">Global Landscapes Conference</a> planning meeting to my personal email.</p>
<blockquote><p>Well Karla, you know, in these days of Google&#8230; Dr. Bindu Vyas</p></blockquote>
<p style="text-align: justify;">**<em>As a side note, if you are interested in attending or speaking at the conference check it out &#8211; I would love to see you here in Wilkes-Barre, PA!</em></p>
<p style="text-align: justify;">She had googled me for alternatives&#8230; To my credit, I was easy to find because I understand and practice good SEO. To my credit what she found when she searched me didn&#8217;t make her think twice about sending the planning meeting invitation to me. To my credit, my personal email address isn&#8217;t something like sexyhrlady@virtualkiss.biz &#8211; my email is innocuous and wouldn&#8217;t be offensive to anyone, it&#8217;s my name. To my credit, I understand I could jeopardize my credibility through carelessness or not understanding the importance of positive professional branding.</p>
<p style="text-align: justify;">There are many lessons here to consider if this has never happened to you.</p>
<p style="text-align: justify;">The multiple ways I have enabled people to communicate with me could be seen by some as a curse, an encroachment on my personal life.. and I know people who do feel that way. In my opinion they helped me survive the crash of 2010 in a fairly seamless way with minimal impact.</p>
<p style="text-align: justify;">Have you had to deal with a crash or extended downtime? How did you deal with it?</p>
<p style="text-align: justify;">
<p style="text-align: justify;">P.S. Because of this experience, my mind is wheeling about the way we employ communication tools. Another day I&#8217;ll post about my thoughts on individual unique identifiers for seamless communication and in the meantime if you are an Internet architect looking for the next big step in evolution and would like to talk about it let me know.</p>
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		<title>Mother Teresa Didn&#8217;t Work in HR</title>
		<link>http://karlaporter.com/human-resources/mother-teresa-didnt-work-in-hr</link>
		<comments>http://karlaporter.com/human-resources/mother-teresa-didnt-work-in-hr#comments</comments>
		<pubDate>Thu, 19 Aug 2010 02:14:06 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[blogosphere]]></category>
		<category><![CDATA[career choices]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[hr]]></category>
		<category><![CDATA[job fit]]></category>
		<category><![CDATA[organizational development]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=1247</guid>
		<description><![CDATA[I entered HR via recruiting, dissatisfied with the quality of candidates put before me to interview and having to pick my poison hoping it worked out because I would be held largely accountable for turnover. I had no aspirations of being Mother Theresa. If you do, please go into human services - or a convent, but not HR.]]></description>
			<content:encoded><![CDATA[<p><a href="http://cache.karlaporter.com/2010/08/mother-teresa-time-magazine.jpg"><img class="alignleft size-full wp-image-1249" title="mother-teresa-time-magazine" src="http://cache.karlaporter.com/2010/08/mother-teresa-time-magazine.jpg" alt="" width="234" height="306" /></a>Many times (like this one) when I have an idea to write a post I google it to see how much is already in the blogosphere about it. Original ideas are rare in 2010. Anyway, the point here is that I googled &#8220;Why get into HR&#8221; to compare why people pursue a career in HR versus the job description and company expectations.</p>
<p>What I found was a ton of validation that HR is not the ER or Human Services. Those are very important places in every community, but they are never located inside a company, unless of course it is the nature of their business or there are clinicians installed there with that purpose.</p>
<p>Most HR professionals don&#8217;t acquire first aid skills by osmosis because they administer health care benefits and FMLA. It&#8217;s clearly not logical to assume they should be responsible for alcohol wipes, thermometers and the <em>blood kit</em> &#8211; or counseling personal problems or be subjected to gory stories about bodily functions, despite the fact that in so many companies in the HR Suite, there is a sick/lactation  room, massive first aid kit, freezer with ice packs, red bat phone to call  the police, info on suicide prevention, toll free numbers for the mental  health help line, etc.</p>
<p><em>Organizational Development God, it needs to change &#8211; that&#8217;s not our job.</em></p>
<p>The basic HR Generalist <a title="The whole enchilada" href="http://www.hrvillage.com/hrjobdesc/HumResGeneralist.htm" target="_blank">job description</a> is something like</p>
<blockquote><p>Responsible for all human resource activities for the company. Provide advice, assistance and follow-up on company policies, procedures, and documentation. Coordinate the resolution of specific policy-related and procedural problems and inquiries, perform specific research/investigation into operational issues, as requested. Provide on-the-job training to new employees.</p></blockquote>
<p>Who is this reminder for?</p>
<ul>
<li>Anyone who got into HR because they &#8220;like people&#8221; and is now miserable <em>because</em> of people or confused HR with  Human Services.</li>
<li>Those who favor spending hours counseling people on personal problems instead of how to maximize organizational performance.</li>
<li>Those who aspire to be the <em>next</em> Mother Teresa or feel they can <em>save</em> people.</li>
<li>Ditto for those considering a career in the field.</li>
<li>Managers who send people to HR because they don&#8217;t know what to do with them or don&#8217;t want to deal with their issues.</li>
<li>Employees who go to HR like they used to go to the nurses office in school &#8211; to get out of assignments, talk to someone or take a nap.</li>
</ul>
<p>If you aspire to the sainthood, don&#8217;t dial 1-800-work-n-HR to inquire about canonization.</p>
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		<title>When They Search You Who &amp; What Will They Find?</title>
		<link>http://karlaporter.com/relationship-management/when-they-search-you-who-what-will-they-find</link>
		<comments>http://karlaporter.com/relationship-management/when-they-search-you-who-what-will-they-find#comments</comments>
		<pubDate>Tue, 17 Aug 2010 14:58:40 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Relationship Management]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[hit men]]></category>
		<category><![CDATA[Karla Porter]]></category>
		<category><![CDATA[murder for hire]]></category>
		<category><![CDATA[page rank]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[students]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=1237</guid>
		<description><![CDATA[Unless your parents gifted you with a unique consonant laden multi-syllabic moniker, chances are your name gets lost in the Google shuffle. Unless of course, you work hard at your personal brand and online reputation. After all, you don't want to be confused with an unsavory character right? I swear it wasn't me...]]></description>
			<content:encoded><![CDATA[<p><a href="http://cache.karlaporter.com/2010/08/marbles.jpg"><img class="alignleft size-full wp-image-1239" title="marbles" src="http://cache.karlaporter.com/2010/08/marbles.jpg" alt="" width="264" height="210" /></a>I stood in front of the Computer Information Systems class at the local community college where I was invited to do the presentation I travel around to local schools with, <em>Social Media 4 Students</em>. Everything was going quite well as I warmed up the class of 30 or so mainly 20-something  students in the computer lab.</p>
<p>&#8220;How many of you use social media?&#8221; I asked. Silence, and then, &#8220;You mean like Facebook?&#8221; someone asked. &#8220;Yes, like Facebook,&#8221; I said. About 80% of the class raised their hand for Facebook, but when I polled them on Twitter only a few did, no one had a LinkedIn account and just one person had a blog. He posted his gaming scores there. As I gauged the class &#8211; because I didn&#8217;t want to talk below or above their level, it occurred to me that examples outside of my presentation would come in handy and make the class more interactive. We were in a computer lab after all.</p>
<p>I asked what the value of establishing a personal brand and then applying it to social media would be for a student. I got the deer in headlights look. &#8220;Well, let&#8217;s look at an example,&#8221; smartly said the ninja&#8230;. &#8220;Google my name, Karla Porter.&#8221; Heads went down and keys rhythmically played my name in unicode asynchronous cacophony.</p>
<p>And then, one by one, heads raised up as eyes as large as saucers honed in and locked with mine. I sensed something clearly wasn&#8217;t quite right. I advanced forward to the nearest student&#8217;s flat screen. There it was..</p>
<blockquote>
<h2><em>Karla Porter</em> &#8211; Six denied bail in murder scheme</h2>
</blockquote>
<p>As I reassured the class I couldn&#8217;t be in jail and in their class at the same time they recovered quickly and grins appeared on their relieved faces. Over night, this woman had knocked me to page rank hell with a lot of stupidity and a little payola to some hit men.  &#8220;Don&#8217;t worry class,&#8221; I chuckled, &#8220;I&#8217;ll knock her back down to where she belongs right quick,&#8221; and I continued on with my presentation.</p>
<p>As it turned out, it was the perfect example to make the statement &#8211; when someone searches your name who and what will they find?</p>
<p><span style="color: #747474;"><em>There is another Karla Porter I have come to know via social media, she&#8217;s my <a href="http://www.merriam-webster.com/spanish/tocaya" target="_blank">tocaya </a>the <a href="http://www.modernmediamom.com/about/">Modern Media Mom</a>, and she rocks. </em></span></p>
<p><span style="color: #747474;"><em>P.S. I put the unsavory character back in her place but it wasn&#8217;t easy, she got tons of media attention.<br />
</em></span></p>
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		<title>Friends and Hackers</title>
		<link>http://karlaporter.com/just-me/friends-and-hackers</link>
		<comments>http://karlaporter.com/just-me/friends-and-hackers#comments</comments>
		<pubDate>Sun, 13 Jun 2010 00:07:33 +0000</pubDate>
		<dc:creator>Karla</dc:creator>
				<category><![CDATA[Just Me]]></category>
		<category><![CDATA[chat]]></category>
		<category><![CDATA[compromised account]]></category>
		<category><![CDATA[don't mess with me]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[hacker]]></category>
		<category><![CDATA[idiot]]></category>
		<category><![CDATA[IM]]></category>
		<category><![CDATA[mission accomplished]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[spammer]]></category>

		<guid isPermaLink="false">http://karlaporter.com/?p=1109</guid>
		<description><![CDATA[I'm not here to whine and dwell on how I lost half of my Saturday to some fool in Nigeria, worried about identity theft while I had to take my cat to the vet. I want to thank my friends for being so incredibly awesome like an extended family and talk to those of you who may not be that up on all the scams and fraud that take place on the Internet - so you don't get ripped off. Don't be frightened, it used to be chain letters by post. It's just another medium - Be smart.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://cache.karlaporter.com/2010/06/hackerchat.jpg"><img class="alignright size-full wp-image-1110" title="hackerchat" src="http://cache.karlaporter.com/2010/06/hackerchat.jpg" alt="" width="538" height="753" /></a>I should be on the Google payroll as an evangelist. I always say that at speaking engagements and today more firmly than ever I am convinced that Google just flat out rocks. They were very efficient and effective today when my gmail account was compromised.</p>
<p style="text-align: justify;">Sheepa is 17, or 82 in human years. As his life winds down and he sleeps more and perhaps eats less, I thought it prudent to take him to the vet for a blood panel to see if his kidneys or thyroid are to blame. Now normally you can&#8217;t get me out of the house early on a weekend morning but the clinic was kind to offer me a last minute appointment yesterday for this morning, at 8:30am. I set my Blackberry to turn on at the time I needed to get up, and as email filtered in I checked it.</p>
<p style="text-align: justify;">I looked around and ensured myself  I was in my own home, I didn&#8217;t send this email at 5:30am yet it came from my account:</p>
<p style="text-align: justify;"><em>Hello!<br />
I&#8217;m sorry I didn&#8217;t inform you about  my traveling&#8230; am presently in London, on short vacation and as i  write to you now.. its unbelievable am stuck here,got  mugged at gun  point on my way to the hotel and my money,credit cards, phone and other  valuable things were taken off me at gun point, thanking Almighty God  for save keeping my passport., i really need your urgent assistance  quickly ? I JUST NEED SOME FEW HUNDREDS $$$ TO SORT OUT MY HOTEL BILLS  AND i promise to refund it back to you once i get home cause i still  have some cash in my account but i cant access any here right now  ,already canceled all my cards immediately after the muggers took my  things off me!!!  still at the public internet library where am making  use of the free internet access,  i will forever be grateful  if you can  help me,Waiting to hear from you quickly cos my flight leaves in few  hrs but need to  sort the hotel bills and please me from been  embarrassed.<br />
Thanks,</em></p>
<p style="text-align: justify;">I don&#8217;t posses that level of English grammar either, something was phishy&#8230;&#8230;..  As the minutes passed and people were  checking their email I was flooded with inquiries via text, phone, Facebook, Twitter, LinkedIn and Skype asking if I was OK.</p>
<p style="text-align: justify;"><strong><em><span style="color: #800080;"><a href="http://cache.karlaporter.com/2010/06/Sheepa2010.jpg"><img class="alignleft size-medium wp-image-1111" title="Sheepa2010" src="http://cache.karlaporter.com/2010/06/Sheepa2010-300x200.jpg" alt="" width="300" height="200" /></a>My friends and contacts around the world (literally) deserve hugs and gratitude for being there for me. As inconvenient and frustrating as this little terror session was, it was very comforting and meaningful to me to know that not just one but several tens of friends (many I have never met in person) would have helped me had I truly needed it. My friends in the UK would  have come to my aid in person. </span></em></strong></p>
<p style="text-align: justify;">I tried to log into my email account and couldn&#8217;t. It didn&#8217;t recognize my password. My email account was compromised. Someone had figured out the password, changed it  and was using it the account to try to scam my contacts for anywhere from $850 &#8211; 1,500. <em> Sheepa was going to be late for his appointment&#8230;</em></p>
<p style="text-align: justify;">As we drove to the clinic I talked to Sheepa about the beauty and pitfalls of technology. I also conveyed my thoughts on how as desperate or poor a person might be , taking advantage of others just doesn&#8217;t cut it. He acknowledged each thought with a soft meow. He&#8217;s the last of the <a title="HSCI" href="http://humanecozumel.org/" target="_blank">Cozumel rescue</a> cats to share my home.</p>
<p style="text-align: justify;">Back at home, honorary Special Agent, <a title="Hero" href="http://www.thehumanracehorses.com/" target="_blank">Mike VanDervort</a>, was chatting with the hacker. He let me know. <em>I was outraged</em>. I asked what he said. He was getting the same pity plea about being mugged and stuck in London. I decided I wanted to talk to him too. I logged in to another account; our chat was rather unpleasant. He wanted a ransom for liberating my account. I was having none of it. He ended the chat rather all of a sudden, just as I was warming up with verbal karate.</p>
<p style="text-align: justify;"><a href="http://cache.karlaporter.com/2010/06/profilehack.jpg"><img class="size-full wp-image-1112 alignnone" title="profilehack" src="http://cache.karlaporter.com/2010/06/profilehack.jpg" alt="" width="944" height="463" /></a>I sat there with a numb left arm. He was having fun at my expense. He wanted to rip off my friends. He wanted to rip me off too. All the while I was working with Google tech support to resolve the situation. They didn&#8217;t let me down. After a stringent and thorough exercise in proving I was the rightful account holder, they booted the buffoon out and sent me a reset link to an alternate account to get back in. I&#8217;m still crazy about them. I don&#8217;t care if they spy on my bathroom habits, I&#8217;m all theirs.</p>
<p style="text-align: justify;"><a href="http://cache.karlaporter.com/2010/06/activity1.jpg"><img class="aligncenter size-full wp-image-1125" title="activity" src="http://cache.karlaporter.com/2010/06/activity1.jpg" alt="" width="587" height="373" /></a></p>
<p><BR CLEAR=ALL>
<p style="text-align: justify;">I spent the next few hours answering all the various messages in the various forms they arrived to let my friends know it was over&#8230; The mission was accomplished and the the account was recovered. I reminded them to change their passwords and to make them complex and challenging to hack. Now go on, you do it too.</p>
<p>Hey, ain&#8217;t it good to know that you&#8217;ve got a friend?<br />
People can be so cold.<br />
They&#8217;ll hurt you and desert you.<br />
Well they&#8217;ll take your soul if you let them.<br />
Oh yeah, but don&#8217;t you let them.<br />
You just call out my name and you know wherever I am<br />
I&#8217;ll come running to see you again.<br />
Oh babe, don&#8217;t you know that,<br />
Winter Spring summer or fall,<br />
Hey now, all you&#8217;ve got to do is call.<br />
Lord, I&#8217;ll be there, yes I will.<br />
You&#8217;ve got a friend.<br />
<span style="color: #999999;"><em>~ James Taylor You’ve Got A Friend</em></span></p>
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