I remain amazed and awed at the quickly growing arsenal of digital tools and applications at our fingertips all for the cost of a machine and knowledge of a Wi-Fi zone. The day has past when marketing and advertising necessarily meant influencing consumers through professionally crafted campaigns and media buys, in addition to word of mouth. Today you have all the tools you need to DIY and social media IS the new word of mouth. Unfortunately, just being somewhat computer savvy doesn't mean you know what you're doing or that you will turn me on...
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