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Standing Out in the Crowd

Aug 02, 2009 / Job Seeker / Trackback

Being com­pet­i­tive as a can­di­date in today’s still extra tight job mar­ket requires extra atten­tion to detail to stand out in the crowd. Fewer jobs and more can­di­dates mean Recruiters and Hir­ing Man­agers are review­ing more resumes today than they have in a very long time. One way to bring your resume to the top of the stack is through a well con­structed cover let­ter attached to your resume or application.

Cover let­ters are a dis­ap­pear­ing art, we rarely see any­more. How­ever, when they are well writ­ten they can pro­vide an con­cisely crafted snap­shot of you and tell a story that can’t pos­si­bly be told in your resume.

Through a cover let­ter you can explain why you are apply­ing to a job from out of state, why you are inter­ested in a posi­tion that doesn’t align with your past work expe­ri­ence, gaps in employ­ment and addi­tional accom­plish­ments that would make you a top can­di­date. You can also give exam­ples of your strong work ethic, write why you would like to work for the com­pany and pro­vide many other pieces of crit­i­cal infor­ma­tion about you that will entice the Recruiter to put your resume on top of the stack and not in the cir­cu­lar file. 

To make your cover let­ter stand out and get you the atten­tion it deserves, take the time to research the name of the Recruiter or Hir­ing Man­ager and write the let­ter to that per­son. Salu­ta­tions of “Dear Hir­ing Man­ager” will be a big turn-off and likely dis­carded. The same applies to canned let­ters that do not specif­i­cally address each par­tic­u­lar posi­tion you are apply­ing to.

I have received canned let­ters for posi­tions which do not exist in the com­pany I was recruit­ing for. Some have been com­pelling state­ments of why the indi­vid­ual was apply­ing for that posi­tion. To me they were com­pelling rea­sons to not call the can­di­date. Why would I call some­one who des­per­ately seeks a posi­tion as a Med­ical Coder if com­pany does not employ Med­ical Coders?

There is no doubt that tak­ing the time to write per­son­al­ized, tar­geted cover let­ters is time con­sum­ing. Remem­ber­ing that you are “work­ing” to find a job should moti­vate you to cre­ate a one page spell-checked, pol­ished intro­duc­tion to who you are, why you want the job and why you are the right candidate.

Isn’t it time to pick up the phone, call the recep­tion­ist to ask the name of the Recruiter and get writing?



  • A cover letter is standing out from the crowd? Maybe that worked in 1990, but it isn't getting people very far in 2010.

    This is the real problem with the entire talent acquisition paradigm, it is based on pieces of paper that provide little insight or value when trying to discern who is the right person for the job. The resume, cover letter, job description and various tools to parse these artifacts are not giving the hiring manager the types of measureble and quantitative data to make fair and justifiable hiring decisions. What is missing is a way to measure whether the job seeker has the skills to succeed in a particular role.

    I digress though, the real thrust of the post comes down to how, when hiring managers are drowning in a sea of resumes that all look alike, to truly stand out from the crowd. The first step would be to know all about the company before even applying; understand what challenges they face, how to address those challenges in the role, what positive business results could be expected. The next step is to side step the gatekeepers and reach the actual decision makers, using social networking tools. Introduce yourself as someone that can solve business challenges. Third, make a case for building your own role in the company. Most job descriptions are complete rubbish and are set up to filter people out, whereas your goal is to build the real job description in the conversation with a hiring manager.

    That is how you stand out from the crowd. Know the business before you apply for the job.
  • Mark - Thanks for your comments. I would like to continue the dialog. I have posted a continuation here which in part provides comments for you http://sn.im/tfddh – Realistic Expectations for Candidates. It would be great to have more feedback from you.
  • Jenny and Shennee - thanks for stopping by and leaving a validating comment. The controversy of "to cover or not to cover" as Shennee says, was insane today!
  • shennee
    GREAT!
  • Karla, I couldn't agree more with this advice: "Isn’t it time to pick up the phone, call the receptionist to ask the name of the Recruiter and get writing?" When you personalize your cover letters, emails or any communication to the recruiter or hiring manager, it is more likely to get his/her attention.
  • Ruth
    I just wanted to mention to you that I know a resume and cover letter should be error free, but today the amount of times that I have seen the word Manager spelled Manger in job postings is just ridiculous.

    The postings with bad grammar and bad spellings are the ones that I just pass through. I would like to work for a company where they represent themselves well and seeing error full postings just doesn't cut it to me.

    Am I right in passing them by?

    Ruth
  • Ruth, that would be funny if it weren't so sad. It's an iffy question... the truth is the error could be made by the Recruiter or person placing the ad. I couldn't say that would be a reflection of the quality of Manager (not manger) you would have. I'm sure the President isn't reviewing the Recruiter's job board ads, for example.

    However..... why they have a person there that can't get the grammar right is a very good question. It deserves a critical eye on your part and you could bring up some questions on the expectations for quality at the interview!
  • Good point
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