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Standing Out in the Crowd

Aug 02, 2009 / Job Seeker / Trackback

Being com­pet­i­tive as a can­di­date in today’s still extra tight job mar­ket requires extra atten­tion to detail to stand out in the crowd. Fewer jobs and more can­di­dates mean Recruiters and Hir­ing Man­agers are review­ing more resumes today than they have in a very long time. One way to bring your resume to the top of the stack is through a well con­structed cover let­ter attached to your resume or application.

Cover let­ters are a dis­ap­pear­ing art, we rarely see any­more. How­ever, when they are well writ­ten they can pro­vide an con­cisely crafted snap­shot of you and tell a story that can’t pos­si­bly be told in your resume.

Through a cover let­ter you can explain why you are apply­ing to a job from out of state, why you are inter­ested in a posi­tion that doesn’t align with your past work expe­ri­ence, gaps in employ­ment and addi­tional accom­plish­ments that would make you a top can­di­date. You can also give exam­ples of your strong work ethic, write why you would like to work for the com­pany and pro­vide many other pieces of crit­i­cal infor­ma­tion about you that will entice the Recruiter to put your resume on top of the stack and not in the cir­cu­lar file. 

To make your cover let­ter stand out and get you the atten­tion it deserves, take the time to research the name of the Recruiter or Hir­ing Man­ager and write the let­ter to that per­son. Salu­ta­tions of “Dear Hir­ing Man­ager” will be a big turn-off and likely dis­carded. The same applies to canned let­ters that do not specif­i­cally address each par­tic­u­lar posi­tion you are apply­ing to.

I have received canned let­ters for posi­tions which do not exist in the com­pany I was recruit­ing for. Some have been com­pelling state­ments of why the indi­vid­ual was apply­ing for that posi­tion. To me they were com­pelling rea­sons to not call the can­di­date. Why would I call some­one who des­per­ately seeks a posi­tion as a Med­ical Coder if com­pany does not employ Med­ical Coders?

There is no doubt that tak­ing the time to write per­son­al­ized, tar­geted cover let­ters is time con­sum­ing. Remem­ber­ing that you are “work­ing” to find a job should moti­vate you to cre­ate a one page spell-checked, pol­ished intro­duc­tion to who you are, why you want the job and why you are the right candidate.

Isn’t it time to pick up the phone, call the recep­tion­ist to ask the name of the Recruiter and get writing?



  • http://karlaporter.com kar­la­porter

    Mark — Thanks for your com­ments. I would like to con­tinue the dia­log. I have posted a con­tin­u­a­tion here which in part pro­vides com­ments for you http://sn.im/tfddh – Real­is­tic Expec­ta­tions for Can­di­dates. It would be great to have more feed­back from you.

  • Pingback: Realistic Expectations for Candidates | KARLA PORTER | Human Capital & New Media

  • mark­birch

    A cover let­ter is stand­ing out from the crowd? Maybe that worked in 1990, but it isn’t get­ting peo­ple very far in 2010.

    This is the real prob­lem with the entire tal­ent acqui­si­tion par­a­digm, it is based on pieces of paper that pro­vide lit­tle insight or value when try­ing to dis­cern who is the right per­son for the job. The resume, cover let­ter, job descrip­tion and var­i­ous tools to parse these arti­facts are not giv­ing the hir­ing man­ager the types of mea­sure­ble and quan­ti­ta­tive data to make fair and jus­ti­fi­able hir­ing deci­sions. What is miss­ing is a way to mea­sure whether the job seeker has the skills to suc­ceed in a par­tic­u­lar role.

    I digress though, the real thrust of the post comes down to how, when hir­ing man­agers are drown­ing in a sea of resumes that all look alike, to truly stand out from the crowd. The first step would be to know all about the com­pany before even apply­ing; under­stand what chal­lenges they face, how to address those chal­lenges in the role, what pos­i­tive busi­ness results could be expected. The next step is to side step the gate­keep­ers and reach the actual deci­sion mak­ers, using social net­work­ing tools. Intro­duce your­self as some­one that can solve busi­ness chal­lenges. Third, make a case for build­ing your own role in the com­pany. Most job descrip­tions are com­plete rub­bish and are set up to fil­ter peo­ple out, whereas your goal is to build the real job descrip­tion in the con­ver­sa­tion with a hir­ing manager.

    That is how you stand out from the crowd. Know the busi­ness before you apply for the job.

    • http://karlaporter.com kar­la­porter

      Mark — Thanks for your com­ments. I would like to con­tinue the dia­log. I have posted a con­tin­u­a­tion here which in part pro­vides com­ments for you http://sn.im/tfddh – Real­is­tic Expec­ta­tions for Can­di­dates. It would be great to have more feed­back from you.

  • http://karlaporter.com kar­la­porter

    Jenny and Shen­nee — thanks for stop­ping by and leav­ing a val­i­dat­ing com­ment. The con­tro­versy of “to cover or not to cover” as Shen­nee says, was insane today!

  • shen­nee

    GREAT!

  • http://twitter.com/JennyDeVaughn Jenny DeVaughn

    Karla, I couldn’t agree more with this advice: “Isn’t it time to pick up the phone, call the recep­tion­ist to ask the name of the Recruiter and get writ­ing?” When you per­son­al­ize your cover let­ters, emails or any com­mu­ni­ca­tion to the recruiter or hir­ing man­ager, it is more likely to get his/her attention.

  • Ruth

    I just wanted to men­tion to you that I know a resume and cover let­ter should be error free, but today the amount of times that I have seen the word Man­ager spelled Manger in job post­ings is just ridiculous.

    The post­ings with bad gram­mar and bad spellings are the ones that I just pass through. I would like to work for a com­pany where they rep­re­sent them­selves well and see­ing error full post­ings just doesn’t cut it to me.

    Am I right in pass­ing them by?

    Ruth

    • kar­la­porter

      Ruth, that would be funny if it weren’t so sad. It’s an iffy ques­tion… the truth is the error could be made by the Recruiter or per­son plac­ing the ad. I couldn’t say that would be a reflec­tion of the qual­ity of Man­ager (not manger) you would have. I’m sure the Pres­i­dent isn’t review­ing the Recruiter’s job board ads, for example.

      How­ever.…. why they have a per­son there that can’t get the gram­mar right is a very good ques­tion. It deserves a crit­i­cal eye on your part and you could bring up some ques­tions on the expec­ta­tions for qual­ity at the interview!

  • http://twitter.com/SMRecruiting Social M. Recruiting

    Good point


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